Workato is hiring a

Senior Product Marketing Manager, Commercial


About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful. 

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning. 

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. 

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. 

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers

All full-time regular employees will be eligible for the following benefits:

  • Workato Stock Options at one of Silicon Valley’s fastest growing startups

  • Health benefits: Medical, dental, vision for yourself and covered dependents/domestic partners

  • Pre-tax benefits: Medical and dependent care flexible spending accounts, health savings account, 401k, and commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Paid maternity/parental leave benefits for new parents

  • Enhanced employee assistance program for mental wellness


We are looking for an exceptional Senior Product Marketing Manager to join Commercial Product Marketing team. You will play an integral role in defining Workato’s customer adoption and expansion strategy. 

You are a self-starter, organized, highly collaborative, enjoy leading multiple high-priority projects, and enjoy creating content (blogs, white papers, webinars, etc.) for use in creating pipeline and nurturing prospects in the sales cycle. 

The role will also work closely with Corporate Marketing, Demand Generation, Sales Development, Sales,  and Solutions Consulting teams focused on helping customers achieve success with Workato.

In order to be successful in this role, you must be able to articulate technology and communicate the value propositions of the Workato platform to business and technical prospective users and buyers, especially as it relates to the technologies they use and business problems. You will also help shape the product and direction of the company by communicating market needs to the Product Management, Business Development, and Growth teams.

In this role, you will also be responsible to:

  • Contribute to the delivery of core PMM strategy for the Commercial Team by owning & supporting campaigns, initiatives, content, events, and more.

  • Act as the primary marketing contact at Workato for our expansion programs whether that be writing gated assets, speaking at corresponding events, and more

  • Partner with Demand Generation to execute on the Events Calendar including virtual and live webinars, conferences, customer events, and more.

  • Contribute to key pipeline generating campaigns to support the business unit meeting their hyper-growth sales targets.

  • Partner with Sales Enablement on programming and certification to improve KPIs for field teams on messaging, competitive, product, and market trends.

  • Build a pipeline of customer testimonials and develop up-to-date customer stories (such as videos, one-pagers, blog posts, internal and external presentations, etc.) with a view toward articulating value and supporting sales outcomes

  • Stay on top of news regarding the Integration and Automation tech markets and surrounding markets

  • Build credibility and awareness for the Enterprise Automation category through customer stories on strategic customer accounts -- and the value Workato brings to the table.


Qualifications / Experience / Technical Skills

  • BA/BS or equivalent education 

  • 2-3+ years of experience in a SaaS organization

  • 2-3+ years of product marketing, demand generation, or customer marketing experience

  • A passion for technology and translating that passion into business impact for customers

  • Excellent verbal communication and presentation skills in front of all audiences (business & technical)

  • Strong interpersonal skills and experience working with Demand Generation, Sales, Content, Events, Enablement, Product, and Customer Success teams

  • Experience developing marketing campaigns with proven outcomes meeting pipeline goals

Soft Skills / Personal Characteristics

  • Strong written and communication skills to develop content that resonates with prospective and current customers, partners, and internal stakeholders

  • Results-oriented with strong time management skills, highly organized, and driven to succeed

  • Passion and ability to work well in a scrappy, fast-paced, rapidly changing environment, with many cross-functional teams

  • Ability to travel as needed but rarely

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