Coupa Software, Inc. is hiring a

Senior Product Marketing Manager, Competitive Intelligence

Boston, United States
Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.


  • Develop and deliver clear and compelling competitive intelligence globally across the organization
  • Create, update, and manage a concise set of competitive and market intelligence capabilities, including governance, enablement, and communication
  • Enable sales and wider GTM teams to effectively understand competitors and articulate the value of Coupa vs key competitors
  • Develop compelling competitive presentations at internal events (live and virtual)
  • Monitor market trends and changes in the competitive landscape by working closely with GTM teams, analyst relations, our data team, and senior management
  • Partner with product management to provide competitive insights to help shape product roadmap in-line with competitive developments 
  • Spend time in the field with customers and prospects to support deals and better understand market needs
  • Educate and work with regional teams to ensure Coupa’s market position is optimally represented across marketing activity


  • 5+ years of work experience, including 2+ in product marketing (or technical/product management) with proven success in driving competitive or market intelligence activity
  • Experience in competitive or market intelligence within B2B enterprise software
  • Knowledge or experience working within the procurement and/or finance industry - preferred but not compulsory
  • Independent, proactive thinker who is naturally curious – able to simplify the complex
  • Must be able to switch regularly and rapidly between strategy and execution
  • Ability to gather intelligence from quantitative and qualitative data, present findings and insights, whilst influencing senior and executive stakeholders
  • Ability to work across organizations lines, command respect and influence without authority
  • Excellent oral and written communications skills
  • Bachelor’s degree minimum required


At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. 

Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.

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