Western Digital is hiring a

Senior Product Marketing Manager

Milpitas, United States

As a Senior Product Marketing Manager at Western Digital you will play a pivotal role in driving the success of our SanDisk consumer products in the market. You will be responsible for developing and executing comprehensive product and category marketing strategies that differentiate our offerings and drive customer engagement. The ideal candidate is a strategic thinker, adept at market analysis, and possesses a deep understanding of how to position products effectively. 


 Market Analysis and Strategy: 

  • Conduct an in-depth market research to identify trends, opportunities, and competitive landscape. 
  • Develop and maintain a deep understanding of customer needs, pain points, and preferences. 
  • Utilize market insights to inform product positioning and go-to-market strategies. 

 Product Positioning and Messaging: 

  • Craft compelling and differentiated product positioning and core messaging strategies that resonates  with target audiences. 
  • Create impactful marketing strategies and collaborate with cross-functional teams to ensure consistent messaging across all customer touchpoints. 
  • Develop and maintain a deep understanding of the unique value propositions of our products. 

 Sales Enablement: 

  • Work closely with the regional interlock team to provide training on product features, benefits, and competitive positioning. 
  • Support the development of sales tools and resources to enable the sales team in their efforts. 
  • Monitor and analyze the effectiveness of sales enablement materials.  

  Cross-Functional Collaboration: 

  • Collaborate with product management, regional interlock, PR, and other teams to ensure alignment on product strategy and messaging. 
  • Work closely with the marketing team to integrate product messaging strategies into broader marketing campaigns. 





  • Bachelor's degree in marketing, business, or a related field; MBA is a plus.
  • 10+ years of experience in product marketing, with a focus on consumer electronics, or similar.
  • Proven track record of developing and executing successful product marketing strategies.


  • Strong analytical and strategic thinking skills.
  • Excellent written and verbal communication skills.
  • Ability to collaborate effectively with cross-functional teams.

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at jobs.accommodations@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.


Based on our experience, we anticipate that the application deadline will be 03/17/2024 (3 months from posting), although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline.  If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline

Compensation & Benefits Details

  • An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
  • The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.  This range may be modified in the future.
  • You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.  Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
  • We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
  • Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

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