Zeta is looking to hire a smart & enthusiastic Senior Public Relations Specialist to be part of the marketing team. The core responsibilities will include successfully implementing media announcements, ensuring a positive share of voice in the media by participating in industry stories, plan profiling stories for spokespersons & lead and manage the PR agency.
What is the Job like?
- Strategize and execute monthly and annual PR plans and strategies.
- Drafting press releases, media announcements, speeches, statements, and so on.
- Ideate and create compelling PR content that conveys the brand story convincingly and in an inspiring manner.
- Build and maintain targeted media lists, establish and nurture relationships with key reporters, internal stakeholders, journalists, opinion makers, influencers & bloggers.
- Plan and execute press conferences whenever needed and actively participate in press events.
- Lead and manage the PR agency - ensuring regular briefs, weekly calls, reports and delivery from the agency.
- Responsible for managing PR profiles of the founders (Bhavin Turakhia & Ramki Gadipatti)
- Monitor and analyze effectiveness of PR campaigns and communicate insights to management.
Who should apply for this role?
- Should have 7 - 9 years of relevant PR experience, working at or with a PR agency
- Must have experience working directly with media house & journalists
- Excellent communication skills, written and spoken
- Experience with PR campaigns and media management.
- Creative thinking - to be able to contribute to the ideation process
- Strong attention to detail
- An ability to work on big strategy plans as well as day-to-day tasks.
- Creativity in securing coverage and buzz with traditional outlets.
- Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time
- Very meticulous
- Ability to adapt and works well with people and teams
- Deadline-oriented, inquisitive, with great follow-up and reporting skills.
- Up to date with PR trends, social media etc
- Overall friendly attitude, knows how to work hard and party hard