Zeta is hiring a

Senior Public Relations Specialist

Bengaluru, India
Zeta is looking to hire a smart & enthusiastic Senior Public Relations Specialist to be part of the marketing team. The core responsibilities will include successfully implementing media announcements, ensuring a positive share of voice in the media by participating in industry stories, plan profiling stories for spokespersons & lead and manage the PR agency.

What is the Job like?

  • Strategize and execute monthly and annual PR plans and strategies.
  • Drafting press releases, media announcements, speeches, statements, and so on. 
  • Ideate and create compelling PR content that conveys the brand story convincingly and in an inspiring manner.
  • Build and maintain targeted media lists, establish and nurture relationships with key reporters, internal stakeholders, journalists, opinion makers, influencers & bloggers.
  • Plan and execute press conferences whenever needed and actively participate in press events.
  • Lead and manage the PR agency - ensuring regular briefs, weekly calls, reports and delivery from the agency.
  • Responsible for managing PR profiles of the founders (Bhavin Turakhia & Ramki Gadipatti) 
  • Monitor and analyze effectiveness of PR campaigns and communicate insights to management.

Who should apply for this role?

  • Experience
  • Should have 7 - 9 years of relevant PR experience, working at or with a PR agency 
  • Must have experience working directly with media house & journalists 

  • Skills
  • Excellent communication skills, written and spoken
  • Experience with PR campaigns and media management.
  • Creative thinking - to be able to contribute to the ideation process 
  • Strong attention to detail
  • An ability to work on big strategy plans as well as day-to-day tasks.
  • Creativity in securing coverage and buzz with traditional outlets.

  • Attitude
  • Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time
  • Very meticulous
  • Ability to adapt and works well with people and teams
  • Deadline-oriented, inquisitive, with great follow-up and reporting skills.
  • Up to date with PR trends, social media etc 
  • Overall friendly attitude, knows how to work hard and party hard

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