Expa is hiring a

Senior UI Designer

New York, United States

About the Role

Reserve is looking for a full-time Senior Visual Designer to join our team. This is a mid-senior level position. The Senior Visual Designer will work closely with Product Designers, Product Managers and Engineers to translate Reserve’s brand vision to its consumer and restaurant facing products. Additionally, the Senior Visual Designer will work with the content and growth teams to ideate and execute on marketing efforts.

As a member of our design team, you’ll be working closely with team members across many disciplines to create solutions. We’re dedicated to creating a culture that fosters creative thinking and an open-minded approach to software development.

Reserve is a digital concierge service that is focused on making the dining experience better, from restaurant discovery, to making reservations, to paying the check. We’re looking for candidates that share our passion for food, as well as our passion for creating beautiful products that work elegantly.


  • Lead the art direction of the Reserve brand while building & delivering brand assets
  • Lead the visual design of Reserve consumer and restaurant facing mobile and web experiences
  • Translate interaction and design requirements to front-end developers
  • Design web sites, ads, newsletters, landing pages, and interactive content to support brand and product efforts
  • Collaborate with designers, developers, copywriters, and growth teams to create customized marketing experiences
  • Pitch deck and presentation support for executive team
  • Execute in a fast-paced and highly fluid environment

About You

You are a team player who rolls up their sleeves and get their hands dirty. You gracefully solve problems under pressure while checking your ego at the door. You are known for a fine-tuned aesthetics, amazing storytelling, a critical eye and an obsession with perfection. As the ideal candidate,

  • You emotionally connect with customers
  • You Inspire others to aim for bigger, bolder, and smarter
  • You have mastery of typography and love grid systems
  • You are comfortable sketching on whiteboards and adjusting icons at 1600% zoom
  • You have learned by experience that no design survives user testing untouched, and you thrive in iterating from user feedback
  • You have an ingrained understanding of how to design around technical constraints
  • You are proficient with Adobe Creative Suite, specifically Illustrator, Photoshop and Indesign
  • You understand the nuances of both the Human Interface Guidelines and Material Design specifications
  • You love food and appreciate the subtleties of a great dining experience
  • You can create brand guidelines and an understanding of how to implement branded systems


  • Minimum 3-5+ years of experience at a digital agency or tech company
  • Strong online design portfolio
  • A degree in a related field
  • Strong presentation skills
  • Excellent communication skills and attention to detail
  • Exceptional organizational and analytical skills

Bonus Qualifications

  • Proficiency in Sketch
  • Experience working in a startup environment
  • Proficiency in HTML, CSS and JavaScript
  • Proficiency in After Effects


  • Full-time, comprehensive benefits
  • Stock options at an early-stage company
  • Company laptop, iPad, and cell phone allowance
  • Sunny office in Union Square
  • Opportunity for career advancement
  • Fun, friendly coworkers who love what they do

About Reserve

Reserve is a venture-backed startup with a mission to create a better dining experience. We’re working with restaurants to improve everything about a reservation, from beginning to end. Reserve is an Expa and Human Ventures portfolio company with investments from Google Ventures, First Round Capital, and others. The company is headquartered in New York City with offices in Los Angeles, San Francisco, Boston, Chicago, Philadelphia and Washington DC.

Website: www.reserve.com

Twitter: @reserve