Payoff is hiring a

SEO/SEM Lead

Prescott, United States

Are you ready to join a fast-growing, high-energy team at a well-funded venture-backed company looking to change the game of consumer finance? Do you want to be an integral part of our marketing analytics team and help us to fuel our explosive growth? Do you want to be a part of new, disruptive company that will become a next-generation leader in financial services and a beacon of analytical excellence? If you answered ‘yes’ to all of these questions, then joining Payoff is a low risk, high reward career move!

About the Job:  


We are hiring a talented Search professional to join our marketing team. You will lead all acquisition efforts on the search platform (paid advertising) as well as own the company agenda on Search Engine Optimization. You will be the subject matter expert as well point of contact for website setup as it relates to SEM/SEO effectiveness

Responsibilities:

  • Lead all SEM acquisition campaigns
  • Collaborate with content and brand marketers to create high quality and effective content that provide leadership position for important, relevant terms
  • Manage and improve site performance with respect to ranking, clickthrough rates, traffic volumes and conversions
  • Stay up to date on relevant and upcoming trends on all major search engines
  • Manage all website execution to ensure optimal SEO rankings

Requirements:

  • 2 – 4 years in a highly analytical environment with business and marketing strategy development
  • Strong understanding of marketing operations and campaign management
  • Thorough knowledge of search ranking and optimization factors and key algorithm updates (Google or Adobe certifications a plus)
  • Proficiency in web analytics software and keyword tools.
  • Experience with data-driven SEO analysis and optimization.
  • Strong communication skills and ability to present to, and influence senior leadership

Perks & Benefits!

  • Employee (and family) medical benefits paid 100% by Payoff!
  • Flexible, open vacation policy - rested employees are happy and productive, so go to your kid’s basketball game
  • All the single-origin, micro-batch roasted coffee you can drink (or tea if that’s your thing)
  • Craft Beer Thursdays - we love to mingle and enjoy great brews

About Payoff

Payoff, Inc. is a financial wellness company applying science, psychology and technology to help members reinvent their relationship with money – accelerating their journey to financial well-being. Payoff empowers members through an integrated package of products and services that includes a loan to refinance credit card debt, support from dedicated Member Advocates, access to ongoing education and the consistent application of psychometric research and psychology to drive positive and sustained behavior change along the path to financial wellness.