SEO/SEM Specialist

Looking for a results-oriented SEO/SEM Specialist to join our growing marketing team. In this role, you'll be responsible for developing and executing data-driven strategies to increase website distribution and organic traffic and generate more Marketing Qualified Leads (MQLs).

Responsibilities:

Search Engine Optimization (SEO):

• Conduct keyword research and competitive analysis to identify high-value target keywords.

• Optimize website content for search engines, including on-page optimization, title tags, meta descriptions, and header tags.

• Implement an internal linking strategy to maximize the visibility of key business pages.

• Implement CRO strategies and A/B testing across the website and measure results effectively.

• Build high-quality backlinks through link-building strategies.

• Monitor organic search performance and website traffic using analytics tools like Google Analytics 4, Google Search Console, Clarity/Hotjar, and SEMRush.

• Stay up-to-date on the latest SEO trends and best practices.

• Regularly conduct competitor, content gap, and backlink gap analysis to uncover new opportunities and growth strategies (Using SEMRush)

Search Engine Marketing (SEM):

• Develop and manage targeted pay-per-click (PPC) campaigns across various search engines (e.g., Google Ads, Bing Ads).

• Analyze campaign performance data and optimize campaigns for maximum ROI.

• A/B tests different ad copy, landing pages, and targeting options to improve conversion rates.

• Manage campaign budgets and ensure they are spent effectively

Distribution & Traffic Growth:

• Identify and implement strategies to increase website distribution across various channels (e.g., social media, content marketing, email marketing).
   
• Analyze website traffic sources and identify areas for improvement.
   
• Develop and execute content strategies that attract high-quality traffic and engage target audiences.

Lead Generation:

• Work with the marketing team to gain MQL

• Analyze website data and user behavior to identify potential leads.

• Develop landing pages and conversion optimization strategies to increase MQL generation.

Social Media Management:

• Manage and optimize social media profiles, increasing brand awareness and engagement.

• Execute social media strategies to drive traffic and elevate online presence. 

• Analyze and report social media performance. Segregate analysis based on different types of post/content.

• Create and maintain a social media calendar and manage complete distribution. 

Technical SEO Oversight:

• Make note of any technical SEO issues through comprehensive crawls across all sections.

• Monitor Google Search Console for crawl errors and use SEMRush to identify and disavow toxic backlinks.

• Collaborate with developers and product teams to implement necessary features and changes, suggesting improvements for page loading, response time optimization, mobile responsiveness, and any other Webflow-related issues.

Web Analytics Utilization:

• Use web analytics & social media data from diverse sources (Google Analytics, Google Search Console, Microsoft Clarity, HubSpot, Looker Studio, SEMRush, etc.) to evaluate the effectiveness of traffic-building initiatives.

• Implement GTM tags across website elements for effective tracking and create custom reports for them in GA4.

• Provide recommendations for improvements in content, user experience, conversion, and engagement. 

• Regularly report on current performance and make recommendations for optimization, covering metrics like impressions, clicks, conversions, organic versus paid traffic, and channel performance.

• Track and report on these metrics bi-weekly, ensuring transparency and alignment with goals.

Other responsibilities 

• Create/Contribute to Yearly/Quarterly/Monthly calendar for distribution

• Contribute to Yearly/Quarterly/Monthly marketing calendar

• Create emailers for campaigns on HubSpot

• Help drive Marketing email campaigns

• Help maintain and manage the corporate website

• Improve the ranking by implementing different strategies

• 4+ years of experience in SEO and SEM
• Proven track record of improving website traffic and lead generation through SEO/SEM campaigns
• Strong understanding of SEO best practices, including keyword research, on-page, off-page optimization, and link-building
• Experience with PPC advertising platforms (e.g., Google Ads, LinkedIn Ads)
• Excellent analytical skills and experience with data analysis tools (e.g., Google Analytics)
• Experience in social media marketing
• Proficient in using tools such as Google Analytics, Search Console, Tag Manager, HubSpot, Semrush, Looker Studio, and Screaming Frog to analyze website performance and provide actionable insights.
• Strong written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously
• Passion for staying up-to-date on the latest digital marketing trends
• Experience with content marketing and social media marketing
• Experience with conversion optimization techniques
• Experience with marketing automation tools
• Experience with Webflow, Hubspot, etc.

 

What you will get:

• An open and collaborative work environment where you will be respected, challenged, and valued for your merits.
• Strong leadership and mentorship, a clear career path, and a supportive environment.
• A company that is proud of the quality of its work and invested in your personal development & well-being.
• A team that respects openness, does its job well, values customers, and plays fairly.
• Individuals who are fun to work with are invested in each other's growth and take their values seriously.
• Flexible work schedule so long as you uphold your commitments to your family, team, and clients.
• Competitive salary, incentives, insurance, and other perks.