Format is hiring a

SEO Specialist

We are living in some of the most exciting times for creative entrepreneurs. Visual artists are more empowered than ever before to capture the world around us - to share it and ultimately, to sell it. That’s why we’ve created a comprehensive platform that gives visual artists access to the tools they need so that making a name for themselves - and making a living - is easier than ever before. 

Meet Format, where photographers get serious. 

Created specifically for photographers, tens of thousands of members worldwide use Format to showcase their work and grow their careers. Our product suite includes a website portfolio builder, an online store, client management tools and more. With a fully remote team, tens of thousands of customers in over 190 countries, and voted the #1 online portfolio, we’ve come a long way since our inception in 2010, but have really only just begun. And did we mention we are 100% bootstrapped?


We are looking for a driven and enthusiastic new team member to help implement and accelerate our SEO strategy. 

As (Senior) SEO Specialist, you will work with the Head of Acquisition and SEO strategy consultant to generate ideas, outline projects, execute plans and monitor SEO performance. You are keen on learning, collaborating across marketing channels and are energized by solving problems that make an impact. This role also offers an exciting opportunity to grow within SEO at Format.


Content SEO: You know how to leverage content for SEO. You stay up-to-date on SEO best practices and algorithm releases. Importantly, you have proven experience  deploying a successful cluster / silo strategy. For this, you are familiar with tools like SurferSEO, Frase, Cora, Ahrefs, Keyword Cupid, etc. - or you are able to onboard and adopt new tools easily.

Technical SEO: You have a strong understanding of what can impact technical SEO and you are familiar with tools like Google Search Console, Bing Webmaster Tools, Screaming Frog, Sitebulb, MOZ, Nightcrawler, GT Metrix, SEObility and others, which provide insights into technical SEO elements like meta data, site structure, and content. Your responsibility is to monitor these tools and extract a backlog of improvements that need to be carried out by a front-end developer in order to improve technical SEO indicators. Working knowledge of HTML, CSS and JavaScript is an asset.

Performance: As an extension of technical SEO, you have some notions of what can impact SEO from a performance perspective - page performance issues like CLS and LCP, JavaScript rendering, site speed and more. No worries, you need not know how to fix performance issues. Your role involves monitoring performance metrics. For this, having experience with tools like Google Search Console (Core Vitals) or Page Speed Insights is appreciated. For the rest, you coordinate with a front-end developer who identifies performance issues, recommends solutions and implements them.  

Management collaboration: You work hand-in-hand with the Head of Acquisition (and an SEO strategy consultant) to meet SEO objectives and contribute to the overall marketing and company goals. In other words, you have the opportunity to take on as much as you have the ambition for. For instance, you collaborate to:
- Formulate ideas for SEO
- Populate a backlog of projects ideas
- Assess and prioritize projects 
- Assess the impact of these projects

Execution: You lead the execution of SEO projects, ensure quality and report on progress. 
- Perform keyword research 
- Write project briefs 
- Suggest layouts and inspirations that designers can use to produce wireframes for projects that require new developments 
- Oversee the production and implementation of these projects with designers developers and the content team
- QA and validate the work produced by developer, designers and copywriters to make sure it aligns with requirements
- Assess the impact of these projects using tools like Stat or Moz
- Communicate and report on the state of your projects and roadmap to the rest of the team
For this, you have good project and time management skills. You are able to prioritize and organize your workload with tools like Asana or Notion according to your goals. 

Link building: Your responsibility is to monitor the activities and performance of external contractors who perform outreach for link building - e.g. guest writing, link swaps, etc. If you have the appetite, you can even grow to oversee and optimize efforts in this space.


- Two years of experience in SEO or a similar function
- Spreadsheet aficionado. You are good with Google Sheets (or Excel) and handling lots of keyword and ranking data. It’s about managing thousands of keywords in order to ensure consistent deployment and tracking.
- Tools. Proficient or certified with Google Analytics and proficiency with some of the tools listed above is a must. 
- Analytical. Equipped with a critical and data-driven mindset, you are rigorous and like to analyze, hypothesize and validate.
- Collaborative. You are able to work with other teams and external parties to execute your backlog, such as the Content, Design and Development teams.
- Autonomous. The ideal candidate revels in operating with minimal supervision, although your manager will always be there to support you when needed.
- Impact- and revenue-driven. You are able to look beyond generating SEO traffic in order to focus on generating revenue. The ideal candidate understands that increasing organic traffic does not always equal generating qualified traffic, conversions and revenue. 


We are a company built on the values we believe in—impact, trust, care, and simplicity.  We move fast, solve important problems and continuously aim to do, and be, better. At Format, the work of every team member matters—whether it’s for our members, company, team, or culture—we all strive to make an impact with ideas that are better, smarter, and more innovative.

As a small, but mighty, 40+ person team distributed globally, we are fiercely passionate about our mission. Our team members make important decisions every day that have direct and tangible impacts on our business. We also care deeply about fostering a company that our team is extremely proud to work for—creating many culture building and social opportunities and providing competitive salaries, flexible work arrangements and great perks and benefits. 

We have an amazing team that will be eager to help you succeed in your role and grow in your career. Learn more about us: 


If this sounds like the right place for you, then get in touch! We can’t wait to meet you. 

Format is proud to be an equal opportunity employer and is committed to building a work environment that is both diverse and inclusive. All qualified applicants are highly encouraged to apply and will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age. We are committed to working with applicants requesting accommodation at any stage of the hiring process.