ByHeart is hiring a

Social Media Manager

New York, United States

ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.

When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.


  • The only U.S.-made infant formula to use organic, grass-fed whole milk
  • The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
  • The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
  • We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
    • Less spit up
    • Softer poops
    • Easier digestion
    • More efficient weight gain
    • Enhanced nutrient absorption
    • Longer stretches between nighttime feeds*

With >$250M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.

We're proud to offer competitive, family-first benefits, including but not limited to: 

  1. Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
  2. Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
  3. 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
  4. Up to 6% 401(k) Match to help you plan for your future.
  5. Company equity for every employee: because when we succeed, we succeed together!

Visit our site to learn more, and check out some recent press on ByHeart:

*based on data from infants at approximately 4 months of age


Role Description 

We’re looking for a natural born storyteller—with a knack for social content, a good sense of humor, and a finger on the pulse when it comes to trends—to join the ByHeart team. As the Social Media Manager, you’ll be responsible for establishing, developing and maintaining the brand’s social media presence on all social media channels. Reporting to the Brand Marketing Director, this role will bring the brand to life and foster community through compelling storytelling on key social channels. This role will be a central member of our Brand team, working across a variety of social platforms, community development programs, and content/storytelling franchises.

The ideal candidate will come into this role with a passion for content, creative storytelling,  consumer insights, and engaging community. Add on a love of babies and an interest in nutrition, and this is the role for you!

What you will accomplish:

  • Social Media Planning & Execution: acting as the day-to-day keeper of the brand on social—this role is behind the ideation, creation, scheduling, management, and execution of the daily, weekly, and monthly social media plans. This role will deliver compelling content and impactful campaigns across social platforms under the guidance of the Brand team.
  • Brand Storytelling: like an in-house journalist, this role will mine for compelling stories to tell about our product, our business, our team and our customers and find interesting ways-in on how we approach our narratives to keep things interesting, fun, educational and engaging.
  • Original Content Creation: Conceptualize, create and launch original social media franchises that uniquely bring the brand to life and inject our brand personality and business goals into meaningful storytelling moments that live on social throughout the year. Spearheading strategy for UGC across all social and digital channels
  • Social Community Building & Management: this role will own community across all social platforms, including fostering and developing an engaged community around the brand as well as ongoing management (monitoring, responding, engaging, and moderating) in collaboration with our Parent Experience team.
  • Brand Stewardship: acting as a brand shepherd, this role will guide and translate our brand positioning and strategy into relatable and relevant content for our social channels. This includes establishing (in partnership with the Creative Team) a cohesive visual aesthetic and unified brand voice across different social media channels, ensuring all content is brand-aligned, and working with social partners (other brands/influencers) to accurately communicate brand messages and tone.
  • Trendwatching and Insights: stay on top of new cultural trends, competitor monitoring, and emerging social channels—analyzing and formally presenting opportunities for growth and being a first-mover in the space; and incorporate this knowledge into timely, editorial content based on popular events, holiday moments, pop culture, and more.
  • Analytics & Reporting: Analyze performance metrics for social campaigns (updating weekly/monthly reports), monitor competitors and establish and standardize KPIs (e.g., EMV, social following, engagement, etc.) for success as we grow.

This should describe you:


  • You know how to effectively concept and create impactful storytelling treatments
  • You think-in-social — always thinking about the best platforms and formats for telling your stories and communicating brand messages from TikTok to Reels to IGTV, and beyond
  • You think outside the box, developing big creative ideas, that are grounded in the business needs and consumer insights, meet business objectives and KPIs
  • You have a knack and vision for translating key brand moments into innovative social content


Social is everything!

  • You are excited test-and-learn, experimenting with new platforms, features, and content formats regularly
  • You are quick-witted and a lover of culturally relevant social trends, clever GIFs, and the latest memes
  • You are savvy and knowledgeable about current and evolving digital-social space and like to keep abreast of what’s next
  • Savvy and knowledgeable about current social media trends and innovations


A strategic creative 

  • You have stellar communications, writing, and editing skills, with painstaking attention to detail
  • You have a sharp eye for style and discerning taste
  • You approach content planning with a near-term and long-term mindset
  • Thoughtfully and effectively approach projects to ensure you are maximizing your time, assets/resources, and budget
  • Solid understanding of digital content, communication, and marketing principles



  • You are passionate about supporting families and their babies
  • You are amped to become a brand and product expert and advocate for consumers 
  • You are a natural community builder and have a passion for fostering engagement
  • You enjoy building relationships with consumers, creators, and tastemakers alike
  • You immerse yourself in customer insights and actively develop a strong understanding of the consumer
  • You approach social with the customer’s preferences, interest, and aesthetic top of mind
  • You maintain a finger on the pulse culturally to inform your work


Self-motivated & collaborative partner

  • You aren’t afraid to roll up your sleeves and enjoy getting scrappy
  • You are resourceful, take initiative, and are comfortable in a fast-paced startup environment
  • You are able to work under tight deadlines while juggling several projects and adapt to change
  • You thrive in a collaborative environment and are able to work with creative and non-creative partners and stakeholders
  • Comfortable receiving and providing feedback
  • Approach projects, big and small, with equal enthusiasm and passion


Who you will work with:

  • Reporting to Brand Marketing & Partnerships Director 
  • Work closely with the Creative, Brand Amplification, Parent Experience, and Growth Marketing teams 
  • Collaborate with Legal, Medical, and Regulatory

How You’ll Spend Your Time

  • 25% Content & Storytelling Strategy 
  • 25% Social Content Execution & Project Management
  • 20% Social Community Building & Management
  • 10% Brand Stewardship
  • 10% Analytics & Reporting
  • 10% Trendwatching and Insights


Skills & Qualifications

  • 3-5+ years of Social Media management experience at an in-house brand or agency
  • Bachelor’s Degree, preferably in Marketing, Communications, Journalism or other relevant disciplines
  • Proficiency with all social platforms, especially Instagram, TikTok, Facebook, Twitter and social management tools such as Sprout Social, Dash Hudson, Brandwatch, or similar
  • Active and engaged participant in social media (provide links)
  • Photo/Video editing experience/basic design capabilities for social media a plus
  • Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
  • Familiarity with web and social media analytics (Looker, Facebook Insights, Twitter Analytics, etc.)


The minimum annual salary for this position is $90,000 and the maximum is $115,000 The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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