Social Media Manager

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

About the Team

The Crunchyroll Store team is dedicated to super-serving anime fans by offering the best selection of merchandise, seamless user experience, and outstanding customer service. Collectively, we are responsible for all facets of operating a small business from the ground up including sales, marketing, product development, logistics, and more.

Our team is built around effective communication, teamwork, and continually pushing the expectations of excellence. We embody the values of Hard Work, Integrity, Humility, Generosity, and Fun!

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: San Francisco

Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.

A day in the life of our Social Media Manager, eCommerce:

The Social Media Manager, eCommerce will own the Crunchyroll Store's social media channels (Facebook, Instagram, and Twitter); to include strategy, planning, posting, moderation, and reporting. This role will provide direction on promotional messaging/creatives and craft social exclusive assets with the objectives of continuous growth of our channels, acquiring performance insights, and supporting revenue goals.

• Foster a deep relationship with audiences over social media, utilizing organic marketing efforts to reach users in a meaningful and engaging way.
• Own and maintain the store's social media calendar, executing across all of our store channels and leading a strategy that supports revenue and growth goals.
• Supervise community responses and commentary, serving as the voice of the store, and work with our eCommerce and Customer Service team to assist fans.
• Report on performance and utilize data to inform and improve social media strategy and planning.
• Stay up-to-date with new platforms, content types, and practices to innovate our store social efforts.
• Collaborate across the eCommerce and Marketing teams on the effective use of the social channels with creative assets, timeliness of posting new inventory, and what product trends we are seeing with social audiences.
• Lead integrated efforts with our Crunchyroll (main) and various anime title pages, coordinating and continuously optimizing a cross-posting strategy to maximize social promotions.

About You:

• 5+ years of experience in social media or community marketing, with a preference toward work in eCommerce and/or direct-to-consumer business.
• Experience marketing strategically across the major social media platforms; to include how to tailor content by platform and what kind of content works best to meet specific marketing or business goals.
• Shown success selling products directly through social media and tracking against revenue goals.
• Strengths with social media publishing platforms for scheduling, moderation, and reporting.
• Interested in the broader marketplace and competition. Aware of changing trends and customer behaviors that impact the way we market.
• Excited by fast-paced environment and passionate about apparel/or the anime space.
• Respect for anime and its lifestyle and culture, familiarity with fandom communities.

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any information.