Betterment is hiring a

Sr. Copywriter (Brand)

New York, United States

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC, and offer hybrid NY-based (three days/ week in-office) and select, non-NY-based remote positions.


About the role

We’re looking for a stellar Senior Copywriter to join our award-winning in-house Creative Team. As the lead copywriter for our retail investing business, you’ll concept and craft copy across our advertising and customer marketing channels.

You’ll collaborate with designers and social strategists, marketing managers and consumer insights leads to develop breakthrough creative that reaches prospective audiences and engages current customers. You’ll simplify complicated concepts, inject personality into a historically dry industry, and bring your own style of creative thinking to breathe life into ideas big and small.

You’re the sort of writer who balances strategic thought with precise execution. You have feelings on the Oxford comma (whether you love it or hate it), and you’re ready to state your case. You’ll fight for the word of your choice, yet know when good is good enough. Most of all, you're excited to work on a product that tangibly impacts people's lives.

This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees. 


  • New York City: $110,000 - $120,000

We offer a competitive equity package, health, dental and vision benefits, and a 401(k) offering with employer match as well as flexible PTO policy. This job is eligible for variable compensation in the form of a discretionary company incentive bonus.

A day in the life

  • Concept and write for a wide range of advertising and customer marketing channels—primarily paid social and display advertising, video, audio scripts, and email
  • Collaborate with a diverse array of partners across the company—fellow creatives, financial advisors, engineers, project managers—to develop work that helps us achieve our business goals
  • Partner with our Compliance Team to produce highly creative work in a highly regulated industry
  • Proofread other writers’ and team members’ work to maintain brand voice and style
  • Share your unique perspective, questions, and feedback on projects produced by Team Creative
  • Build upon and add to our culture of innovation, iteration, and excellence in execution

What we’re looking for

  • Substantial copywriting experience across integrated marketing channels (as mentioned above, think display, paid social, podcast, commercials, and email—less so longform writing or content)
  • An innate curiosity for how people think and how best to engage and drive them to action
  • A copyeditor’s eye for detail and the ability to become an expert on our in-house style
  • Comfort using data to inform copy and develop a case for the best idea
  • A stellar portfolio of work representing your voice, your ideas, and your abilities—even if it's not what your manager/client signed off on
  • Note: Prior financial experience is not required

What being at Betterment means for you

We change lives

Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.

We set audacious goals

We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

 We invest in you with:

  • A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave. 
  • Flexible paid time off (and encouragement to use it!)
  • Meaningful opportunity for community building through our 6 Employee Resource Groups
  • Empowerment to own and lead change and affect the business
  • Dedicated professional development opportunities
  • Complimentary financial advice from our team of CERTIFIED FINANCIAL PLANNERS™️
  • Lunch from our in-house chef three days a week at our NYC headquarters

What happens next

We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.

In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.

On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of  applications for open positions, we’re unable to offer individual feedback during the interview process. 

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!

Please note that Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter or email

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.

CPRA Data Privacy Notice - CA candidates only

We collect and store personal  information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third-party service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email

For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly. Betterment requires anyone working in or visiting our workplaces to be fully vaccinated against COVID-19. Exemptions to the in office requirement may be available to individuals who are unable to be vaccinated for religious or medical reasons.

This job is no longer available

Enter your email address below to get notified whenever we find a similar job post.

Unsubscribe at any time.