Lucid Motors is hiring a

Sr. Director, Marketing North America

Newark, United States
Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

In this role, you will collaborate closely with the VP, Marketing & Brand to lead Lucid's marketing efforts in the North America region. The Sr. Director, Marketing North America will develop and oversee the execution of strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. They will lead a talented team and collaborates closely with cross-functional partners to achieve Marketing business objectives.

The role:

  • Develops and implements a comprehensive North America Marketing strategy, objectives, guidelines and KPIs for North America in accordance with global guidelines that aligns with Lucid's overall business and global Marketing goals and objectives
  • Oversees the development of North America marketing plans and is responsible to guide marketing efforts across all key regions within the US and Canada, ensuring alignment with the global marketing strategy while accounting for regional nuances
  • Oversees media & press relations to build and maintain a positive brand image
  • Oversees the development or adaptation of (global)marketing campaigns in North America across various channels, including digital, social media, content marketing, and events and accounts for their execution (including across markets/regions)
  • Oversees the development of content strategies in North America that resonate with Lucid's target audience and align with brand messaging
  • Defines North America marketing budget need, gets it approved and plans, directs and coordinates the marketing budgets in accordance with overall organizational and global Marketing goals
  • Continuously “listens" to the trends of the North American market and directs market research efforts of the region accordingly to derive implications
  • Creates and maintains a solid network of strategic partnerships in North America
  • Ensures that marketing initiatives support broader business and Marketing objectives by collaborating closely with the VP Marketing & Brand and other departments, including sales, product development, and customer experience
  • Builds and leads a high-performing North American marketing team, fostering a creative and collaborative work environment
  • Plans and organizes North American marketing functions and operations (product development, branding, communications etc.), and ensures they project the company’s unique “voice”


  • 15+ years of related experience with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience
  • A can-do attitude with excellent written and oral communication skills
  • Experience managing creative teams in the launch of luxury or technology-focused products
  • Efficiency in a deadline-driven environment with multiple concurrent assignments
  • The ability to thrive in a fast-paced and constantly changing environment
  • A passion for and working knowledge of automobiles and EVs

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
·       California (Bay Area) - $223,000-$319,000

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 

This job is no longer available

Enter your email address below to get notified whenever we find a similar job post.

Unsubscribe at any time.