Verisign is hiring a

Sr Global Marketing Manager

Reston, United States

Verisign enables the security, stability, and resiliency of key internet infrastructure and services, including providing root zone maintainer services, operating two of the 13 global internet root servers, and providing registration services and authoritative resolution for the .com and .net top-level domains, which support the majority of global e-commerce.

The Sr Global Marketing Manager is responsible for the strategy and development of integrated marketing programs to drive market preference and demand for Verisign domain names and related products and services. This position supports and drives the development and execution of all aspects of a go-to-market strategy, including industry leading creative and media strategies to support global marketing programs. This role is also responsible for measuring the effectiveness of executed programs and reporting on program performance.  In addition, he/she keeps up with market development, market intelligence and the competitive environment in order to be a key contributor to product strategy for Verisign domain names and related products and services.

Key Responsibilities

  • Responsible for creative direction, execution and optimization of global marketing programs and campaigns for identified regional markets and oversees tactical implementation and execution.
  • Drives coordination across multiple teams for campaign execution, including content & social marketing, product, design & usability, account management, events, legal and finance.
  • Coordinates across market research, data analytics and optimization, international channel marketing, product marketing and other cross-functional teams to improve the effectiveness of Verisign investments in market.
  • Measures campaign performance to report on the effectiveness of global and product marketing programs with a focus on continuous improvement YoY.
  • Leverages product positioning to develop marketing strategies and messaging that articulate the value proposition and differentiate our products from competitors and alternative solutions.
  • Builds highly functional relationships with partners and agency peers to ensure clear communications and effective project delivery.

Job Qualifications

Education

  • 4 Year / Bachelors Degree or equivalent work experience Marketing or business-related field required
  • Graduate Degree or equivalent work experience Marketing or business-related field preferred

Relevant Experience

  • 10 years of related experience progressively responsible related business experience required
  • 5 years of related experience international or global experience preferred          
  • Experience in running integrated digital marketing campaigns required
  • Experience in content marketing required

Skills

  • Proficiency in the use of Microsoft Office products (Project, Excel, Word)
  • Strong written and verbal communication skills

Verisign is an equal opportunity employer. That means we recruit, hire, compensate, train, promote, transfer, and administer all terms and conditions of employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disability, or other protected categories under applicable law.

Additionally, Verisign is committed to helping our diverse workforce manage a healthy work-life balance through all stages of their life and career. We offer a dynamic and flexible work environment with highly competitive benefits and robust learning programs. For more information, click on the links below.

Helpful Resources:
Our Careers Page
Our Benefits Summary
Verisign in the Community
Our EEO Statement
Our Privacy Notice for European Job Applicants/Candidates
Reasonable Accommodations

Staffing agency policy: No fees will be paid for unsolicited resumes submitted to Verisign or our employees by third parties.

 

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