Informa Group Plc. is hiring a

TAHALUF - Content Marketing Executive

Riyadh, Saudi Arabia
Full-Time

Tahaluf is seeking a full-time Content Marketing Executive with a focus on creating compelling and engaging campaign content within the tourism sector alongside the Content Marketing Manager and Senior Marketing Manager.

As a Content Marketing Executive, you will play a pivotal role in executing content strategies to drive engagement, brand awareness, and lead generation across various digital platforms. This is an exciting opportunity for a creative individual with a passion for content creation and marketing to bring their skillsets into the trade events and exhibitions industry.

Responsibilities:

  • Growing new users, subscribers, database, pageviews, and engagement
  • Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly.
  • Conducting keyword research and optimize content for SEO to improve organic search visibility and drive traffic.
  • Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences.
  • Creating high-quality, engaging content for digital channels including websites, social media, email marketing, blogs, and other online and offline platforms (like print)
  • Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives.
  • Managing content calendars and schedules to ensure timely delivery of content across all channels.
  • Monitoring and analysing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization.
  • Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics.
  • Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives.
  • Maintaining brand consistency and integrity across all content initiatives.
  • Providing guidance and education in brand messaging, style guidelines, and voice.
  • Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.
  • Orchestrate multi-step email and newsletter campaigns, including segmentation and setup.

Qualifications

  • Bachelor’s degree in marketing, Communications, Journalism, or related field.
  • Proven experience in content marketing, preferably in a digital publication.
  • Minimum of 3 years of experience.
  • Excellent writing and editing skills with a keen eye for detail and grammar.
  • Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
  • Strong understanding of SEO principles and best practices
  • Experience with digital analytics tools such as Google Analytics or similar.
  • Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Strong interpersonal and communication skills with the ability to collaborate effectively across teams. 

Core Benefits:

  • Medical Insurance for individual and family
  • Annual leave – 25 days 
  • Wellbeing Benefits
  • Light Sundays –  no meetings /  self-development focus
  • Working anywhere – 1 month every year

Additional Expat Benefits Only:

  • Paid visa costs – individual and family up to a max of three children
  • Paid flight to KSA – individual only
  • Relocation costs to cover a hotel room – up to 60 days (single / family room), & Excess baggage allowance of up to SAR 2500
  • Cost of an Annual trip home – economy class - individual only
  • On leaving the company - paid flight home for you and end of service gratuity payment (if applicable)

Additional Benefits where the Saudi National is relocating within KSA Only:

  • Paid flight to KSA – individual only
  • Relocation costs to cover a hotel room – up to 60 days (single / family room), & Excess baggage allowance of up to SAR 1500

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