Tencent is hiring a

User Acquisition / Paid Media Manager - PUBG Mobile West Europe

London, United Kingdom

About Tencent

Tencent is an Internet-based platform company founded in Shenzhen, China, in 1998. We use technology to enrich the lives of Internet users and assist the digital upgrade of enterprises. Our mission is "Value for Users, Tech for Good". We embrace a culture of teamwork & creativity and are driven by our values - Integrity, Proactivity, Collaboration and Creativity.


We are rapidly expanding our international operations and are looking for top talent to propel us forward. Combining the results-oriented nature of a startup with the resources of a profitable and leading Internet company, Tencent offers a unique opportunity for aspiring individuals to thrive.



About Tencent Games

Tencent Games was launched in 2003 and is now the largest gaming company in the world, achieving game related revenues of $33 billion in 2021.  As a leading global organisation for game development, publishing and operations, we are dedicated to providing high-quality interactive entertainment experiences to players and currently offer more than 140 games including PUBG MOBILE, Call of Duty Mobile, Honor of Kings and League of Legends to hundreds of millions of players across more than 200 countries and regions.  Tencent Games offers talented individuals the opportunity to help shape and build something unique within the gaming industry as a whole. 



About the Role

UA Manager – PUBGM, Western Europe will have the opportunity to be part of a newly formed team in Western Europe, supporting mobile growth by driving our UA and re-targeting programs and capabilities.  You will carry out due diligence on current UA actions and strategies, use the latest ad tech on data-driven media buying and collaborate with many cross-functional teams across Tencent HQ to contribute to the growth of the business. You will report to the WE Brand Marketing Manager and will also deliver recommendations for local paid media support (Local media plans, social media boost).


Main duties will involve:

  • Work with multiple internal stakeholders, including player insights, marketing, operations, and community leads from other territory clusters, execute user acquisition, re-targeting and digital media buying aligned with the marketing/creative strategy.
  • Deconstruct and optimize media performance within the WEU region and product user funnels, working with key WEU and HQ organisation stakeholders.
  • Own and oversee how assets are deployed and optimized through media for multiple campaign in the WEU region.
  • Seek, test, and evaluate new advertising channels/partners based on competitive and market intelligence.
  • Optimize channel and campaign performance by owning ROAS, LTV, and ARPU core KPIs.
  • Embed yourself with the regional HQ team to identify new opportunities across the portfolio and share best practice across the product teams and other regions.

Essential Skills & Experience

  • 5+ years of experience in performance marketing, user acquisition and media buying
  • Ability to work under pressure and manage ambiguous situations.
  • Proven experience in data analysis experience and tools.
  • A passion for video games, pop-culture and entertainment
  • Experience creating and managing campaigns across social channels (FB, YT, TikTok, Reddit, Twitch), ad networks, programmatic media buying and DSPs in mobile gaming, tech or SaaS environment.
  • Strong communications skills, fluency in English


Desirable Skills & Experience

  • Direct experience in a mobile mid-core gaming environment.
  • Previous experience operating within a new team or startup environment.



  • Frankfurt, Berlin, Amsterdam, London or Remote



  • A diverse and inclusive work environment where you can connect with colleagues worldwide.
  • A safe and supportive organisational climate to continue to grow and hone your craft.
  • 25 days annual leave, long-service awards, flexible work arrangements, private health insurance and pension plan.
  • Additional benefits such as annual trips, gym membership contribution, working lunch, Family Day and other cultural events and festival gifts.


Tencent Games is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.


Diversity, Equity & Inclusion at Tencent:
Diversity, equity and inclusion are important, interdependent components of our workplace. As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.