Good product decisions begin with a deep understanding of user needs. Twitch’s user experience research team provides key insights that guide the product development process from ideation to launch, and conducts strategic generative research that shapes product roadmaps and sparks ideas for new features.
We figure out the best method and approach to answer product questions, deliver actionable results and recommendations to our internal partners, and work closely with viewers and broadcasters to understand their experiences. We offer a qualitative perspective to answer the “whys” and “hows” surrounding user behavior across Twitch. And we help lead a user-centered design process through iterative, evaluative research.
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