Polygence is seeking a Video Marketing Intern to join its team for the summer of 2023. We are looking to hire an intern with a strong understanding of TikTok, YouTube, and Instagram Reels to help unlock these platforms as valuable marketing channels. The ideal candidate will have a deep knowledge of the Gen-Z demographic and be passionate about creating engaging and entertaining video content to reach and resonate with our target audience. This internship offers an opportunity to gain hands-on experience in video marketing strategy, content creation, and audience analysis while working alongside Polygence's top-notch team.
Polygence is a mission-driven company focused on transforming education by helping high schoolers discover, explore, and showcase their passions through personalize projects under the guidance of expert mentors. Polygence is backed by top-tier Silicon Valley VC firms, including Reach Capital, Floodgate, Learn Capital and Alibaba Enterpreneur’s Fund. At Polygence, the ultimate surge of adrenaline comes from hearing thousands of our students and mentors rave about their learning experience and describe its life-changing impact.
- Research and analyze trends, challenges, and content formats on TikTok that resonate with the US-based 16-18-year-old demographic.
- Collaborate with the marketing team to develop a comprehensive TikTok marketing strategy that focuses on organic growth and engagement.
- Create compelling and shareable TikTok videos that align with our brand's values and resonate with the target audience.
- Utilize TikTok analytics to track key performance metrics and adjust content strategies accordingly.
- Explore YouTube as a search channel and understand its potential for driving organic traffic and engagement.
- Conduct keyword research to identify relevant topics and optimize video titles, descriptions, and tags for improved discoverability.
- Collaborate with the marketing team to create informative and engaging YouTube videos that provide value to our target audience.
- Monitor YouTube analytics to track video performance, audience engagement, and conversion metrics.
Instagram Reels Marketing:
- Stay up-to-date with the latest trends and content formats on Instagram Reels.
- Develop creative Reels video concepts that align with our brand identity and resonate with the Gen-Z demographic.
- Collaborate with the marketing team to integrate Reels into our overall social media strategy and cross-promotional initiatives.
- Film and edit videos for TikTok, YouTube, and Reels, ensuring they meet brand guidelines and objectives.
- Experiment with different video formats, storytelling techniques, and editing styles to optimize engagement and virality.
- Collaborate with the design team to create eye-catching thumbnails, graphics, and other visual elements for video promotion.
Audience Research and Behavior Analysis:
- Conduct research and surveys to better understand the behavior, preferences, and interests of our target audience (US-based 16-18 year olds).
- Analyze audience feedback, comments, and engagement metrics to gain insights into content performance and improve future video strategies.
- Stay updated on emerging trends and platforms within the Gen-Z demographic, providing recommendations for innovative marketing approaches.
- In-depth knowledge of TikTok, YouTube , and Reels, including their respective algorithms, trends, and best practices.
- Strong understanding of the Gen-Z demographic and their preferences in video content consumption.
- Proficiency in video editing software (e.g. iMovie, Adobe Premiere Pro, or Final Cut Pro) and graphic design tools (e.g., Canva, Photoshop).
- Excellent written and verbal communication skills, with the ability to convey messages effectively through video content.
- Creativity, critical thinking, and the ability to generate innovative ideas for video campaigns.
- Familiarity with social media analytics tools (e.g., TikTok Analytics, YouTube Studio) is a plus.
- Self-motivated and able to work independently, as well as collaborate effectively within a team.
- Being based in the Bay Area is a plus, but not a necessity.
- Having completed a Polygence project in the past is a plus.
Salary of $3,500/month
Timeline: June - August, 2023
- Engagement: Full-time; remote or hybrid depending on location (our office is in Menlo Park)
Weekly meetings with co-founder/CEO Janos Perczel and daily collaboration with team members on the product and marketing teams