VP of Marketing (Lensa)

About Us

Lensa AI is a powerful photo and video editing super-app developed by Prisma Labs. Lensa brings cutting-edge AI/ML and computer vision technology to the mass consumer market and enables users to easily get amazing visual results without needing editing or design skills.

Recently Lensa went viral with a new feature that allows users to use AI to generate new images of themselves in various styles, called “Magic Avatars,” based on the Stable Diffusion deep-learning model. Currently, Lensa is number 1 in top-grossing and top-downloaded apps in the US, leaving Instagram and Youtube behind.

Lensa is backed by Palta, a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 50 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (12m+ downloads, the most popular intermittent fasting app in the US), Zing (personal fitness trainer), and more.

 

Who We Are Searching For

Our dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.
This is a strategic role that will also require getting your hands dirty and building much from scratch.

 

The Role

• Develop a clear, sustainable go-to-market marketing strategy aligned with the overall business’ strategic direction
• Refine our product message and positioning in key markets to effectively articulate Lensa’s unique offering
• Own and execute our long-term user acquisition strategy (paid and organic)
• Drive rapid customer growth by taking full ownership of all digital marketing channels such as Paid Social, Paid Search, SMM, Influencers, PR
• Manage, optimize and report on marketing budgets and ROI providing business cases, implementation, and learnings
• Own growth stack, tooling, and media mix modeling - evangelize it within the company;
• Lead a small Creative team to develop a state-of-art creative strategy for our ads and other marketing materials
• Work closely with our Product teams to help identify, prioritize, and deliver against our growth initiatives
• Build and mentor a brilliant Marketing team with a high sense of ownership; 
• Embrace a “get stuff done” mindset

 

Your Experience:

• 10+ years of marketing from strategy to execution in a start-up, predominantly in the mobile app space
• 5+ years experience in managing high-performance growth teams
• Proven track record in paid mobile user acquisition and marketing landscape, organic is a big bonus
• Advanced knowledge of marketing data stack, tracking, attribution, incrementality, BU economics is a must
• Excellent communicator who is comfortable to work in an international environment
• Demonstrable people management skills, ability to build processes and influence on a cross-functional level
• Capable of delivering maximal impact in a short amount of time
• Ability to think differently and see the big picture
• Resourceful, creative, and self-motivated
• English - native / near-native level

 

What we offer for you:

• Competitive salary and meaningful equity — we will make an ambitious offer tailored to each person;
• Remote-first — we have a cool office in sunny Limassol, but Prisma people work from all over the world, so you can choose any location you prefer
• Professional development — we pay for tuition and courses and conduct online/offline lectures and training. You can count on attending professional conferences (including foreign ones);
• Team spirit — we’re a young team with a very flat, open, and friendly culture;
• Relocation assistance to Cyprus — we help you with everything you need to relocate to Cyprus if required. Alternatively, we can also sponsor visas to UK and EU
• Flexibility — the ability to build your own schedule, as well as the flexible ability to go on vacation. If necessary, we provide a day off (in case of unforeseen circumstances).
• Space — we have a cool office with comfortable workplaces and lounge zones where there is always something to drink and something to eat;
• Tech, home office, software — we provide everything you need for your work: powerful hardware, gadgets, software licenses;