Are you passionate about data, experimentation, and driving revenue in a fast growing business? If so, this role is for you. As a Web Experience Manager on our Growth Marketing team, you’ll partner closely with our Paid Acquisition and Organic Growth teams to maximize channel efficiency and hit aggressive new user acquisition targets. To succeed, you’ll spike in analytical thinking, have strong project management expertise, build close relationships with a variety of cross-functional stakeholders, and bias toward action. Your primary responsibility will be to build a pipeline of high-impact, high-velocity web optimizations and page redesigns that will drive measurable business results and create world-class web experiences for our future customers.

What You'll Achieve: 

• Set the optimization strategy for our paid and organic web properties and landing pages.
• Build quarterly and annual experimentation roadmaps for Growth Marketing, in partnership with channel-owners and regional marketers. 
• Define and own page-level and channel-specific KPIs. Use web traffic, site engagement data, and in-product metrics to prioritize opportunities and report on the business impact of your optimization efforts.
• Refine and improve the Growth Marketing web experimentation process and integrate it into cross-functional workflows. 
• Partner with our User Research team to build a deeper understanding of visitor and customer behaviors on our site. Marry those insights with data-driven analyses from our Data Science and Marketing Analytics teams to create testable hypotheses and impactful web initiatives. 
• Quarterback the end-to-end optimization process, from hypothesis creation to final deployment, with an eye toward maximizing speed, experimental rigor, and quality.
• Team up with regional marketers to optimize our landing pages for the unique concerns and cultural needs of customers in our highest-priority international markets. 

About You:

• 4+ years of Growth Marketing or Performance Marketing experience that included web optimization. 
• Analytical and data-driven mindset, comfortable using heat mapping tools, Google Analytics, Google Data Studio, Google Optimize, Excel, and Tableau to identify opportunities, monitor performance, and report on progress. 
• Global perspective, with experience working on translated and localized sites in close collaboration with in-region teams.  
• Experience with hypotheses-driven A/B testing, experiment design, and statistical analysis. 
• Ability to partner with design to create experiences that are positive for the brand, delightful for the user, and impactful for the business key performance indicators. 
• Leadership skills to drive implementation of experiments with designers, developers, and data scientists. 
• Working knowledge of paid acquisition programs (SEM, Social, Programmatic, etc.) and SEO best practices. 
• Track record of managing complex, cross-functional web-related projects and programs. 
• Experience in a high-growth, global SaaS business preferred.

Nice to have:

• Proficient with HTML, CSS, and Javascript
• Proficient with SQL