🇹🇭 Thailand Hiring Trends

How startup hiring in Thailand is changing and which roles are in demand, measured as shares of startup job postings so it reflects hiring rather than how many startups we track.

Share of startup postings: 0.27%; Last 12 months
Change in share: -17.7%; From 0.33% the 12 months before
Most in-demand role: Account Manager; 2.6% of postings here

Thailand's share of startup hiring

Thailand accounted for 0.27% of startup job postings in the last 12 months, down from 0.33% in the 12 months before.

Thailand share of startup job postings

Per quarter since Q1 2017.

Show the data

Quarter	Share of postings
Q1 2017	0.72%
Q2 2017	0.63%
Q3 2017	0.43%
Q4 2017	0.55%
Q1 2018	0.44%
Q2 2018	0.68%
Q3 2018	0.61%
Q4 2018	0.47%
Q1 2019	0.60%
Q2 2019	0.45%
Q3 2019	0.52%
Q4 2019	0.55%
Q1 2020	0.52%
Q2 2020	0.27%
Q3 2020	0.35%
Q4 2020	0.34%
Q1 2021	0.34%
Q2 2021	0.25%
Q3 2021	0.27%
Q4 2021	0.25%
Q1 2022	0.21%
Q2 2022	0.28%
Q3 2022	0.28%
Q4 2022	0.25%
Q1 2023	0.30%
Q2 2023	0.30%
Q3 2023	0.42%
Q4 2023	0.43%
Q1 2024	0.31%
Q2 2024	0.33%
Q3 2024	0.31%
Q4 2024	0.35%
Q1 2025	0.31%
Q2 2025	0.30%
Q3 2025	0.35%
Q4 2025	0.28%
Q1 2026	0.25%
Q2 2026	0.26%
Q3 2026	0.27%

Roles in demand in Thailand

Account Manager is the most in-demand startup role in Thailand, with 2.6% of postings in the last 12 months.

Largest roles

Role	Share, prior 12 months	Share, last 12 months	Change
Account Manager	0.49%	2.6%	+434.3%
Finance/Accounting	1.7%	2.4%	+39.9%
Customer Service	0.00%	2.4%
Software Engineer	0.87%	2.0%	+128.0%
Project Manager	0.00%	1.1%
Test Engineer	0.00%	0.68%
H.R.	1.2%	0.63%	-47.2%
Sales Manager	0.00%	0.36%
AI Engineer	0.00%	0.27%
Product Manager	0.00%	0.23%
Engineering Manager	0.00%	0.09%
Head of Human Resources	0.00%	0.09%
Lead Engineer	0.00%	0.05%
Product Lead	0.00%	0.05%

Roles gaining share

Role	Share, prior 12 months	Share, last 12 months	Change
Account Manager	0.49%	2.6%	+434.3%
Software Engineer	0.87%	2.0%	+128.0%
Finance/Accounting	1.7%	2.4%	+39.9%

Methodology

Trends come from job postings on startup.jobs, sourced from startups' career pages and jobs posted directly by employers. Employers our vetting rejected or couldn't confirm as startups are left out.
We keep adding startups, so posting counts grow even when hiring doesn't. Every trend is therefore a share of all startup postings in the same period, which stays comparable as coverage grows.
Broad catch-all titles such as Manager or Specialist are left out of role rankings.
Quarterly shares start in 2017 and cover complete quarters. Changes compare the last 12 full months with the 12 before.

You are welcome to cite these figures with a link: Source: Startup Jobs, startup.jobs/locations/thailand/trends

For salaries, remote work, and AI hiring, see the startup hiring statistics.