ASSISTANT MANAGER, MARKETING

The Assistant Manager, Marketing wlll be responsible for: 

• Drafting integrated marketing plans
• Designing and implementing marketing campaigns to sell company products and projects
• Writing vendor briefs and engaging with vendors to ensure that performance targets are clearly set and met
• Make presentations to clients, management and the project development team regarding projects, initiatives or products
• Articulating new product initiatives and developing product specific go-to-market strategies
• Act as advocate and champion for client briefs and product initiatives
• Carry out market research and surveys, and facilitate focus groups
• Provide or oversee the provision of quality databases, and consistent management of same, for the use of SDRs, Account Executives and/or agents.
• Plan, organize, and implement market surveys to obtain data that provides insight to market trends and consumer requirements
• Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
• Employ knowledge of company goals in carrying out marketing operations
• Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
• Support clients in the development of pricing strategies to set suitable prices for products
• Conduct surveys to determine possible reception of a new product by a target market
• Provide necessary material and support in the preparation of annual marketing plans and quarterly activity schedule
• Prepare and present regular reports to management on the results and activities based on approved marketing plans
• Oversee the design and publication of promotional materials and marketing materials
• Devising strategies to drive online traffic to the company website.
• Developing and managing digital marketing campaigns
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing.
• Review new technologies and keep the company at the forefront of developments in digital marketing.​

• Bachelor’s degree in any field of study; however, Marketing, Business Studies, and other business-related disciplines are mostly preferred.
• Minimum of 4 years in a Marketing role.
• Having some agency experience or currently working with an advertising or IMC company, would be an added advantage.