Associate Director Brand Strategy (m/f/x)
At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 16 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz.
The role
As Associate Director Brand Strategy, you will be working closely with the Global SVP Brand and will be part of the Global Brand Team and will be responsible for the strategic positioning across our portfolio of multiple brands across all 14 global markets. You’ll be in charge of Strategic Brand Marketing and Brand Development as well as Product Marketing and coordinate projects across local and global teams at HelloFresh.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you'll do
- Manage Annual Brand Planning across all international HelloFresh markets and coordinate progress reviews
- Lead the development and application of the brand portfolio across the HelloFresh Brand family (HelloFresh, Green Chef, Chefs Plate, EveryPlate and Factor) together with the Global SVP Brand
- Coordinate Brand Positioning of new market entries in close alignment with the Market Launch Taskforce
- Drive the international product marketing strategy and implement decision frameworks for product communication
- Work closely with the Brand Campaigns Team on the development of Brand Partnerships
- Closely align with Research and Marketing BI in identifying brand developments across markets
- Develop and oversee product communication rollouts
- Close collaboration with New Product Development, Operations and Tech Teams
- Close collaboration with all Marketing Departments
What you'll bring
- Senior professional with min. 7 years' experience in digital Marketing
- Experience with management of Brand Portfolios and Brand Strategy
- Budget planning and management experience
- Understanding of testing setups and optimization
- Performance-oriented mindset
- Collaborative yet decisive personality
- Ability to manage and coordinate matrix teams and operate in international environments
- Ability to think on your feet and take decisions in a fast paced environment
- Ability to set and maintain structures
What we offer
- Healthy discount on weekly HelloFresh boxes
- Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
- Subsidised childcare with a professional nannying agency
- Free access to Headspace, biweekly in-house yoga classes (remote since March 2020)
- A diverse and vibrant international environment of 70+ different nationalities
- Additional perks include: Free crash course in German, compensation for advanced external German classes, discounts for our neighboring gym & Urban Sports Club, summer & winter parties, discount on our HelloFresh GO vending machines
- The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
HelloFresh is a global food technology company that delivers fresh ingredients and easy-to-follow recipes in convenient meal kits, transforming home cooking experiences. Catering to consumers looking for sustainable and enjoyable meal preparation, HelloFresh stands out with its diverse international presence and commitment to improving dietary habits.
- Founded
- Founded 2012
- Employees
- 500+ employees
- Industry
- Consumer Staples