Associate Manager - Affiliate Marketing
TLDR
Lead and scale affiliate partnerships in the US insurance sector, optimizing CPA/CPL campaigns, lead quality, and compliance across performance marketing channels.
- Identify, recruit, and onboard new affiliates (publishers, media buyers, networks)
- Build strong relationships with high-performing partners in the US insurance space
- Negotiate payouts, caps, and deal structures
- Manage CPA/CPL campaigns across insurance verticals (Auto, Health, Life, Final Expense)
- Monitor daily performance (leads, conversions, ROI, approval rates)
- Optimize campaigns based on traffic quality and partner performance
- Analyze affiliate traffic sources (Facebook, Google, Native, Email, Call transfers)
- Improve lead quality and conversion rates
- Scale profitable campaigns while controlling fraud and compliance risks
- Ensure adherence to USA insurance compliance standards (TCPA, HIPAA where applicable)
- Monitor for fraudulent or low-quality traffic
- Work closely with compliance teams and advertisers
- Track KPIs: EPC, CTR, CVR, ROI, Approval Rates
- Generate performance reports for internal teams and clients
- Use tracking platforms (HasOffers, Everflow, Tune, CAKE)
- Liaise with insurance advertisers and networks
- Manage campaign requirements, creatives, and landing pages
- Ensure delivery of high-quality leads/calls
Campaign Management
Traffic & Performance Optimization
Compliance & Quality Control
Reporting & Analytics
Client & Advertiser Coordination
Preferred Qualifications
About our parent brand Z1 Tech:
Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favor of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix, Jnee and NewsD. Our offices are located in New York and in India (Gurugram).
At VDO.AI, we think innovatively. We are diverse and celebrate each other’s achievement and knowledge. We believe that equality in the workplace drives progress and works as a catalyst to holistic growth. Started with just 5 core members, we are now a team of over 150 people who adhere to different values, beliefs, experiences, backgrounds, and preferences, it still seems like day one.
We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.
Z1 Tech engineers advanced digital advertising solutions that blend creativity with data-driven targeting, designed to captivate consumer attention and drive measurable results for brands. We cater to businesses seeking innovative ways to enhance their marketing strategies through cutting-edge technology and impactful video experiences. Our commitment to automation in advertising underscores our mission to build the future of marketing.