Brand Director

IN YOUR NEW ROLE

The Brand Director role at Boosted is an opportunity to have ownership over a high-growth, moonshot brand within our portfolio. You will be responsible to set the vision and strategy for this brand. You will lead all aspects of category and channel strategy, brand design and positioning, long and short-term goals, and ultimately own all P&L management. You will need to be intimately familiar not only with the product set within your portfolio but also with all of the competitors’ products and the overall marketplace. This role is at the center of the action for Boosted and for the emerging ecommerce-centered CPG industry.

YOUR RESPONSIBILITIES

• P&L Ownership – monitor financial performance for the portfolio brands, identifying issues and opportunities for driving profit growth
• Brand Strategy – build a brand roadmap, including positioning, design, voice, and marketing across all channels, and manage its implementation
• Category Strategy – research category trends, identify areas of growth and develop brand initiatives to achieve financial goals
• Channel Expansion – evaluate new sales channels for portfolio brands across both ecommerce platforms and brick & mortar and manage implementation from idea to launch
• Optimize an e-commerce-first brand by successfully growing rank and market share on Amazon and creating a profitable acquisition and retention flywheel on Shopify.
• Data Analysis – analyze quantitative and qualitative data to identify growth opportunities and build business cases (financial, sales, customer/competitor, keywords, etc.)
• Product development & launch strategy – champion custom new product development and ensure successful launch across various ecommerce platforms
• Reporting - prepare best in class analysis, reports, and insights-driven presentations to upper management
• Problem-solving & bias for action - proactively respond to issues as they arise and come up with plans to ensure speed and quality of resolution

TO BE THE BEST FIT FOR THIS ROLE YOU NEED

• Bachelor’s degree preferred
• Demonstrated track record in brand management, marketing, or a related area
• Prior experience working in CPG brand development, category, and channel strategy
• Experience in ecommerce management (Amazon, Shopify or other)
• Prior experience in managing teams of 3 (or more) required
• 5-8 years at a Start-up or dynamic work environment
• Prior experience in working with cross-functional teams.
• Strong understanding of a P&L, including the underlying business drivers behind the financial performance
• Strong people management skills, inclusive of hiring and performance development
• The ability to prioritize, multi-task and work independently in a fast-paced environment
• An entrepreneurial mindset, proactive in finding issues and opportunities, and resourceful with solving or pursuing these
• A history of obsessing over customer needs and have experience working with, and a passion for, consumer products
• The ability to work in a fast-paced  environment that values results, transparency, direct feedback, and drama-free teamwork

BOOSTED COMMERCE OFFERS:

• High-growth company at an early stage
• Hybrid work model
• Flexible Time Off
• Equity