UpGuard

Brand Marketing Manager

Sydney, Australia

Full-Time

Remote

TLDR

Build and protect the brand and platform narrative across channels, aligning creative, research, and demand gen to drive awareness and pipeline.

Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale. The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand. Where does this role fit in? The Brand Marketing Manager drives UpGuard’s brand within a dedicated, cross-functional brand and platform stream. You are responsible for building and protecting the brand — defining how UpGuard shows up, sounds, and is understood in the markets — and then coordinating the team and programs that bring it to life. Working at the nexus of your core stream (PMM, Content, Creative, Research) and UpGuard’s Shared Services (Paid Search, PR, Web, Email, Social, Analytics, SEO), you turn brand and platform strategy into consistent, high-impact execution that grows brand awareness, authority, and pipeline. You set the direction and standard for the brand, and you have the project management muscle to make sure the work ships — on time, on message, and on brand. What will you do?

Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.

Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.

Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”

Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.

Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.

Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.

Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.

Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

What do we need from you?

Brand-building expertise: 5+ years building and running brands in a high-growth B2B SaaS or Cybersecurity environment — defining positioning and narrative and holding a brand together across channels, not just executing campaigns against someone else’s brief.

AI fluency: A proven ability to use AI tools for campaign ideation and execution — you know when and how to best use them to move faster and sharpen the work, and when the human judgment and brand craft still need to lead.

Coordination & delivery: A proven ability to act as the “connective tissue” between creative, research, content, and demand gen teams, managing complex timelines and multiple programs without compromising brand quality.

Brand narrative & editorial judgment: An exceptional eye for brand consistency and the editorial judgment to brief and direct writers so that disparate activities — from thought leadership to case studies to event promos — roll up into one unified brand story.

Thought leadership orchestration: Experience partnering with technical research teams and PR functions to translate complex data into compelling, market-leading campaigns.

Integrated campaign experience: A track record leading multi-channel brand and platform campaigns focused on awareness, authority, and pipeline generation.

Analytical mindset: Comfort using marketing automation (HubSpot/Salesforce) and attribution tools to measure brand and campaign impact and refine tactics based on results.

What would give you an edge?

Cybersecurity industry depth: Direct experience marketing to CISO, IT Manager, and Risk Management personas within the TPRM or Attack Surface Management space.

PR & media savvy: Experience working alongside PR agencies or internal comms teams to turn proprietary research into mainstream media headlines or industry reports.

Multimedia content production: A strong instinct for visual storytelling, with experience briefing video and design teams to create “premium-feel” assets that stand out in a crowded B2B landscape.

Advanced HubSpot/Salesforce skills: Technical proficiency in campaign reporting and attribution dashboards.

What's in it for you?

Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)

WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)

$1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)

Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries

18 weeks paid Parental Leave: irrespective of parenting role (all regions)

Personal Leave allowance: this includes sick & carer’s leave (all regions)

Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)

Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)

Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)

Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

#LI-SD1

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC.

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

Benefits

Home Office Stipend

WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)

Learning Budget

$1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)

Generative AI subsidy

Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

Paid Parental Leave

18 weeks paid Parental Leave: irrespective of parenting role (all regions)

Paid Time Off

Personal Leave allowance: this includes sick & carer’s leave (all regions)

Remote-Friendly

Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)

Wellness Stipend

Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)

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UpGuard

UpGuard builds a comprehensive cyber risk posture management platform designed specifically for security teams. Our solutions help organizations identify, assess, and remediate cybersecurity risks across their attack surface and vendor ecosystem. What sets us apart is our integration of real-time security ratings, threat intelligence, and advanced AI, providing a holistic view of vulnerabilities and risks.

Founded: Founded 2012
Employees: 11-50 employees
Industry: Diversified Consumer Services
Total raised: $27M raised

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Brand Marketing Manager