Category Growth Marketing Director

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more. 

With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers. 

In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

We are looking for a Category Growth Marketing Director who has a track record of success in roles at growing companies, ideally at a tech, healthcare or consumer startups. You love both building and optimizing, and both strategizing and doing. You are a structured and creative thinker, able to toggle easily between the big themes and the little details. You love data and customer insights and you can prove your ability to learn new systems quickly. And you love working with smart colleagues of varied expertise who share a commitment to putting the customer first!

You’ll be responsible for: 

• Building the growth strategy for your category. Partnering with the product managers, product marketers and editorial teams to identify and address business opportunities and define the offering for our customers
• Analyzing impact, rapidly testing hypotheses and conducting data analysis with a goal of constantly improving the metrics
• Collaborating with channel experts and product marketing, developing a go-to-market marketing plan, considering market and consumer research, competitor’’s positioning and key product attributes and value props
• Continually refining the business model, including offering and pricing opportunities and providing a link between cross functional teams
• Specializing in applying complex/ambiguous data to surface actionable insights and strategies across the customer journey
• Providing insights to marketing channel partners that will allow them to drive profitable user acquisition and increased retention
• Launching new and experimental marketing channels in search of sustainable growth
• Leading cross-functional teams on projects to help us grow
• Continuously building business relationships across functional teams

Qualifications: 

• 8+ years of professional experience with evidence of increasing responsibility including product management or e-commerce marketing and owning a budget
• Bachelor’s degree, preferably with a focus in an analytical field
• Prior small company or start-up experience required. Experience with marketplaces or past consulting experience is a plus
• Strategic and tactical experience designing, building and executing scalable processes from scratch, ideally in an operations-intensive environment
• Knowledge of key e-commerce product areas, from on-site conversion and to email flow optimization
• Exceptional quantitative skills and aptitude. Deep knowledge of Excel and familiarity with databases and SQL
• Strong communication skills and attention to detail
• Creative problem-solver with excitement to work on cross-functional teams and projects

Our Benefits (there are more but here are some highlights):

• Medical, Dental, and Vision healthcare plans
• Unlimited PTO
• Generous Parental Leave
• 401k Match
• Equity
• Employee Stock Purchase Program

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Outlined below is a reasonable estimate of H&H’s compensation range for this role.

An estimate of the current salary range is $125,000 - $200,000. H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company.The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to, skill sets, experience and training, licensure and certifications, and location.

Consult with your Recruiter during any potential screening to determine a more targeted range based on the job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!