Onfido
Content Marketing Manager
Onfido is the new identity standard for the internet. We empower people around the globe to reach services they love and need simply, speedily and safely – whether they’re renting a car or opening a bank account or completing a high-value transaction where identity is key. We built a full-service suite of AI-powered identity verification solutions with fairness and inclusiveness at their core, and were awarded ‘Outstanding Leader in Accessibility’ and ‘Best Innovation in Algorithmic Bias Mitigation’ awards at CogX.
Onfido is an established pre-IPO technology company with a prominent position in the global marketplace that has been repeatedly recognized for excellence in performance and innovation. In 2021 we were awarded ‘Artificial Intelligence and Machine Learning Hot Company’ by CyberDefense Global Infosec Awards, ‘Fraud Prevention Innovation of the Year’ at the CyberSecurity Breakthrough Awards, and named to the CB Insights Fintech 250 for the fourth year running. We've received over $200 million in funding from investors including TPG Growth, Microsoft, and Salesforce to achieve our vision. We partner with thousands of businesses to help millions access services every week – from billion dollar institutions to hypergrowth unicorns. We support identities from 195 countries, and 2,500+ document types. Our recent growth is fuelled by continued increasing demand in the United States – where we’ve grown in year-over-year sales by 264% – as more enterprise organisations accelerate their digital transformation plans with Onfido.
Our goal is to work together to promote and celebrate an inclusive and diverse community. Collectively, all Onfidoers are committed to creating an environment where everyone can be themselves, and where differences are celebrated. We encourage people from all backgrounds and cultures to come together to solve some of the world's most interesting problems.
The Opportunity
We’re looking for a Content Marketing Manager to play a key role in the wider, global marketing team at Onfido, ultimately ensuring all stakeholders are working together to deliver a best-in-class digital experience for our clients.
We are looking for an analytical and perceptive professional who is a skilled writer and communicator, able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.
If you’re an experienced Content Marketer with a proven track record in SEO, SEM, and web strategy, we would love to hear from you.
As our Content Marketing Manager at Onfido focused on SEO you will:
- Plan and execute digital marketing strategies, including SEO/SEM, paid social, paid search and display advertising campaigns.
- Develop and implement Onfido’s SEO, website optimisation and paid media campaigns.
- Provide SEO analyses and recommendations as part of a comprehensive web strategy.
- Write and edit SEO-focused content and make recommendations to help the content marketing team write content that ranks for our top keywords.
- Manage our blog as the primary SEO driver
- Execute/manage programs to coordinate experts throughout the company and publish their content on our blog.
- Measure and report performance against our SEO and paid search goals.
As a Content Marketing Manager you will have a combination of:
- Substantial (3+years) relevant experience in B2B content or digital marketing, with a focus on SEO
- Proven expertise with industry tools, such as Google Analytics, Google Ads, Google Search Console, SEMRush, Ahrefs, Salesforce, Pardot
- Experience in optimising content across the web, landing pages, digital events, and social media.
- Experience with A/B and multivariate testing
- Experience analysing and optimising Google Adwords campaigns
- Ability to manage time and juggle multiple priorities to execute high-quality deliverables
- Proven success in delivering measurable marketing results
- Experience working in a fast-paced start-up/scale-up environment.
#LI-CV1
Onfido Culture
Onfidoer’s share a set of core values and want to hear from you if you believe in:
> Succeeding together; you work collaboratively and put the team first
> Taking pride; you care about quality, producing great work and customer / user outcomes
> Creating customer buzz; you demonstrate a strong user / customer focus
> Learning things & sharing them; you have a natural curiosity and default to sharing knowledge with others
> Finding a better way; you’re adept at finding solutions, experimentation and innovating to make things better
Onfido Balance
Personal hyper-growth requires a fast-moving environment, a clear career development plan and—crucially—looking after ourselves.
Onfido Balance is the toolkit we’ve developed to succinctly communicate our benefits offering:
> Our Body benefits prioritise health, wellbeing, exercise and recovery.
> Our Head benefits are focussed heavily on learning whatever your learning style, mental wellness and flexible working.
> Our Heart benefits are framed around sharing our success with our peers, our local communities and our future selves in the form of equity, corporate social responsibility and better togetherness.
Check out Life at Onfido via our LinkedIn Careers Page!
Onfido is committed to creating a diverse and inclusive work environment. We're always on the lookout for talented, passionate people and encourage applications from all backgrounds regardless of age, disability, gender, sexual orientation, parental status, race or religion. If you need reasonable accommodation at any point in the application or interview process, please let us know.
Onfido is a technology company that helps businesses verify people's identities using a photo-based identity document, a selfie and artificial intelligence algorithms.
- Founded
- Founded 2012
- Employees
- 201-500 employees
- Industry
- Internet Software & Services
- Total raised
- $210M raised
Content Marketing Manager