BambooHR is hiring a

Conversion Rate Optimization (CRO) Specialist - Contractor


About Us

Our mission is simple: we want to set people free to do meaningful work. People love our software—and it turns out that people love working here too. We've been recognized as a "Best Company to Work For” and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.

Essential Job Duties

Hey, Optimization Maestro! Are you ready to become the secret sauce behind our Digital Marketing Team? As a Contract Conversion Rate Optimization Specialist, you'll be the architect of our experimentation programs. Dive deep into the data ocean, sprinkle some creative magic, and watch as our conversion rates hit the stratosphere! With our support, you'll not only optimize like a pro but leave an unforgettable mark on our digital landscape.

What You'll Do:

  • Identify, develop and execute A/B tests to improve BambooHR website conversion and drive revenue growth.
  • Communicate test results to share learnings and insights with stakeholders across broader teams. Celebrate successes.
  • Use your analytical expertise to synthesize inputs from various data sources to uncover insights, make recommendations, and inform test hypotheses
  • Work with partners to execute the optimization test roadmap.
  • Monitor and optimize the performance of ongoing and new web experiences to ensure maximal success and continuous improvement.
  • Collaborate with teams responsible for paid search, email, social media and other inbound channels to optimize each conversion path.
  • Identify poorly performing pages and experiences; develop ideas to boost performance and conversion rate
  • Develop a deep understanding of our customers and their digital journeys to build optimized and personalized experiences.
  • Know our target audience and how to connect with them.
  • Recommend and experiment with web technologies that could potentially drive positive impacts on lead conversion.
  • Make data-driven decisions to optimize web performance by marrying quantitative and qualitative data 
  • Partner closely with UX and Design teams to identify testing opportunities and develop creative to support the testing program

What You Need to Get the Job Done

  • 3+ years of digital marketing experience in B2B required (A/B and multivariate testing, lead generation, web analytics)
  • Strong experience with Adobe Target or similar experimentation/personalization tools
  • Strong analytical, problem-solving, and decision-making skills
  • Deep expertise with Adobe Analytics or similar web analytics software
  • Motivated, self-starter attitude, highly organized and strong attention to detail
  • Ability to work independently as well as in a team-oriented environment
  • Excellent written and oral communication skills
  • Experience with workflow tools such as JIRA


  • A background in a tech SaaS company, where innovation was the norm.
  • Proficiency in languages like CSS/HTML, Javascript, or SQL to add your own flair to the digital canvas.

Required Education

  • A BA/BS in marketing, business, economics, or equivalent quantitative discipline (Masters is a plus).

What Will Make Us REALLY Love You

  • Experience juggling tools like Tableau, Salesforce, Marketo, and more.
  • A hunger to push the boundaries of what's possible in scaling conversion rates.
  • A thirst for knowledge that's only matched by your love for staying ahead of industry trends.


What You’ll Love About Us

  • Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
  • Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
  • Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
  • Health Benefits. Medical with HSA and FSA options, dental, and vision.
  • Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
  • Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
  • Give back. Get paid to give your time to the community: ask us about this!
  • Educational BenefitsWhether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
  • Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.



BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.  If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
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