Copywriter

Founded in 2004, Rapha exists to make cycling the most popular sport in the world. We believe that cycling has the power to improve people’s lives but as well as enjoying it for what it is today, we are determined to change cycling and open it up to more people so that they too can discover the joys of riding a bike. 

Over the last 17 years, in pursuit of our mission, Rapha has established a reputation for producing the world’s finest cycling clothing and publishing beautiful editorial content. From books by Rapha Editions to our in-house magazine Mondial and the many films we’ve created, every piece of editorial content is worked on by world-class creatives. Now, as we continue to inspire cyclists new and old, we are seeking a midweight copywriter to assist in the creation of our high-quality written content. 

Reporting into the Content Manager and working with broader Creative and Marketing Teams, the successful candidate will gain a unique opportunity to be the voice of our brand. From the outset, you’ll be trusted to take on that responsibility and supported to succeed. In an open and inclusive environment, you’ll work alongside creative people of all kinds to craft smart and incisive copy for all of our outputs and channels, from our most prominent projects to those that form the bedrock of the brand. 

You’ll bring our campaigns to life, collaborating with your colleagues on ad copy, film scripts, shop windows and more. You’ll also play a prominent role in maintaining Rapha’s editorial output with full features and interview pieces. You’ll work closely with the Marketing Team to craft engaging, varied copy that helps our day-to-day communications cut through the noise. 

Writing for rapha.cc, emails, paid media and social media, you’ll constantly vary the style and tone of your copy to suit the channel and audience. Working to tight deadlines each week, you’ll maintain very high standards for your own work and help edit the work of others. To engage our well informed audience, you’ll also keep your finger on the pulse of racing, industry trends and cycling culture, writing as a figure of authority on cycling who can uphold Rapha’s tone of voice.   

You even get to play a part in the appearance of our products. Working with the Product Team, you’ll help create the hidden story labels in each of our products. And crucially, when those products are ready to be launched, you’ll also be responsible for writing clear, informative product copy that helps our customers understand our range and make informed decisions. 

 The successful candidate will understand Rapha’s brand and quickly demonstrate the ability to communicate it to a varied global audience. They will write with style, helping to maintain and inform our tone of voice. A passion for sport is crucial and though knowledge of cycling is preferred, the role suits any candidate with a keen desire, aptitude and enthusiasm to constantly learn.

The Role

• Full-time copywriter role based in London, United Kingdom. 
• Contribute smart and original copy that helps bring our creative campaigns to life.
• Play a prominent role in maintaining Rapha’s editorial output, writing full features and conducting interviews. 
• Work closely with our top-class designers and film creatives on ad copy, graphic assets, storyboards and film scripts.
• Sit at the heart of a creative team that determines what Rapha says and how we say it. 
• Craft engaging, incisive copy that helps our day-to-day communications cut through. This includes copy for rapha.cc, email paid media and social media. 
• Check in regularly with the broader marketing team to make sure all copy requests are on brief and on time.  
• Collaborate with retail teams on store signage, artworks and regular exhibitions in Rapha Clubhouses around the world. 
• Stay up to date on the world of cycling as part of your day job, keeping your finger on the pulse of racing, industry news and cycling culture. 
• Write descriptions of those products for use on rapha.cc and in press releases. 
• Collaborate with regional marketing teams on the ground to make sure our messaging is relevant in all of our markets. 

The Candidate 

• Ability to write with style and adopt different tones of voice
• Exceptional attention to detail
• A keen interest in sports and sporting cultures. 
• Degree-level qualification or equivalent experience 
• Previous agency, journalistic or brand experience
• 3+ years’ experience of commercial copywriting
• The ability to excel in a fast-paced working environment
• Ability to work under pressure to tight deadlines
• Sound organisational and time management skills
• Collaborative worker unafraid of creative challenges  
• Clear communicator with excellent interpersonal skills

Working at Rapha

We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer. 

• Flexible working hours 
• Hybrid working with remote working and 2 days a week at our London office.
• No meeting Fridays - giving you time back for things like personal development
• Free barista coffee and Friday afternoon social drinks in the office
• Monthly department social events and quarterly office social away days
• We offer a flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle to cycling through our Getting Started Scheme. 
• We offer all our employees a 50% apparel discount
• An annual clothing allowance 
• Discounted membership to the Rapha Cycling Club 
• Company Pension Scheme
• Enhanced Parental Leave