NBCUniversal
Creative Director, Peacock Sports & Live Events
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.
Here you can fly to new heights!
The Creative Director will help develop and manage the creative expression of Peacock, NBCUniversal’s streaming service, as it pertains to our Sports and Live Events. The Creative Director will oversee internal makers/designers and external vendors tasked with developing and executing creative marketing ideas and campaigns. The Creative Director will plan and execute multiplatform campaigns for Peacock’s large and growing collection of sports and live events, including Premier League, Golf, Football, Nascar, Olympics, Tennis, and more, as well as WWE (the full content library as well as monthly Premium Live Events).
Responsibilities include the development of creative strategies (pulling together research, audience insights, cultural insights, and creative insights into an actionable plan for the development of industry-leading and highly effective consumer campaigns), planning and executing asset capt ure/shoots, architecting multi-faceted campaign concepts that work across the entire marketing funnel, and working in partnership with marketing teams to ensure that campaigns stay on track, on-budget, and deliver on-key KPIs, with constant optimization based on data.
Additional responsibilities:
• Must have experience and expertise across various sports and live events.
• Experience working in a fast-paced and entrepreneurial culture.
• Experience managing teams and a proven ability to lead and motivate staff and partners. Excellent writing, strategic development, and presentation skills.
• Experience driving metrics-driven campaigns—reviewing and analyzing campaign performance data & optimizing creative accordingly.
• Must be willing to work in New York City, Stamford, or Los Angeles at NBCUniversal hubs.
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.
Here you can fly to new heights!
The Creative Director will help develop and manage the creative expression of Peacock, NBCUniversal’s streaming service, as it pertains to our Sports and Live Events. The Creative Director will oversee internal makers/designers and external vendors tasked with developing and executing creative marketing ideas and campaigns. The Creative Director will plan and execute multiplatform campaigns for Peacock’s large and growing collection of sports and live events, including Premier League, Golf, Football, Nascar, Olympics, Tennis, and more, as well as WWE (the full content library as well as monthly Premium Live Events).
Responsibilities include the development of creative strategies (pulling together research, audience insights, cultural insights, and creative insights into an actionable plan for the development of industry-leading and highly effective consumer campaigns), planning and executing asset capt ure/shoots, architecting multi-faceted campaign concepts that work across the entire marketing funnel, and working in partnership with marketing teams to ensure that campaigns stay on track, on-budget, and deliver on-key KPIs, with constant optimization based on data.
Additional responsibilities:
- Develop creative ideas to help position and market Peacock content around cultural milestones and events. Work with Sales/Trade/ Affiliate/Growth/Press partners on creative needs/assets and custom marketing elements.
- Partner cross-functionally with Performance Marketing and Social Marketing teams on initiatives to create cultural impact, and drive customer acquisition and retention.
- Collaborate seamlessly with the NBC Sports team on strategy, creative and execution, forming deep and meaningful partnerships with key stakeholders across the NBC organization.
- Work cross-functionally with brand and on-platform teams to inform sports content choices in overarching company initiatives.
- Develop creative assets (trailer, key art, taglines) for unscripted sports original documentaries and series.
• Must have experience and expertise across various sports and live events.
• Experience working in a fast-paced and entrepreneurial culture.
• Experience managing teams and a proven ability to lead and motivate staff and partners. Excellent writing, strategic development, and presentation skills.
• Experience driving metrics-driven campaigns—reviewing and analyzing campaign performance data & optimizing creative accordingly.
• Must be willing to work in New York City, Stamford, or Los Angeles at NBCUniversal hubs.
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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Creative Director