Allbirds
Allbirds

CRM Manager

Reports to GM of e-Commerce

Who is Allbirds?

At Allbirds, we’re on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. We are dedicated to making the most sustainable footwear we can using premium natural materials, designed for the to and fro of everyday life. Our commitment to making better shoes in a better way is fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. With funding from the leading venture capitalists in consumer products, and the founding CEOs of some of the greatest e-commerce businesses in recent history, our desire to shake up the footwear industry is off to a great start. In fact, TIME already called our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

Where we need help

A year after launching the Allbirds brand, we have built a relatively large, fervent customer base. We are at a point where it has become critical to create a formalized CRM program in order to drive retention, better engage, incentivize and nurture our most valuable asset. We are looking to hire and experienced manager of CRM to help build and continually optimize a program that will keep our customers excited by our mission and engaged with our brand.

What does the job entail?

  • Vet potential CRM platforms, via a formal RFP
  • Administer ongoing customer interaction tests, with goal of better understanding opportunities to increase customer engagement and lifetime value
  • Manage, update and distribute the CRM calendar
  • Improvement of data collection and qualification
  • Optimize and manage customer welcome cycle
  • Ensure that creative and messaging represents the brand and speaks to the target customer
  • Work with Manager of Analytics to define varying segments of customers
  • Create a decision engine to determine when to engage customers throughout their lifecycle with the most relevant and appropriate message, by segment
  • Report out on CRM program performance, including campaign metrics, performance by segment and testing results
  • Draw insights to guide future planning
  • BA/BS or equivalent
  • Expert in Microsoft Office and Google Drive
  • Advanced Excel skills
  • Knowledge of Adobe Creative Suite a plus
  • The Wool Runners by Allbirds --- turns out superfine merino makes the world's most comfy shoes.

    Employees
    11-50 employees
    Total raised
    $10M raised
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