Cross‑Border E‑Commerce Operations Manager
TLDR
Own end-to-end cross-border e-commerce growth for Taiwan-to-Japan program, combining operations, brand incubation, product development, and market strategy.
Job Description:
Job Description:
As the Cross-Border E-Commerce Associate Manager, you will take ownership of Rakuten Ichiba Japan’s “Taiwan Direct,” shaping it into the top destination for Japanese consumers seeking high-quality Taiwanese products. This role combines cross‑border e-commerce operations, Taiwan brand incubation, product commercialization, and Japan market strategy—requiring both strategic thinking and hands-on execution.
You will play a key role in accelerating the success of Taiwanese brands in Japan, optimizing operational performance, and strengthening the “Taiwan Good Products” brand identity within Rakuten Ichiba Japan.
We invite you to explore our Taiwan Direct website: https://www.rakuten.co.jp/twdirect/
Responsibilities:
End-to-End Operations & Growth of Taiwan Direct
Plan annual business strategies and GMS/Revenue growth plans
Set and achieve key operational metrics (sales, gross profit, growth rate, etc.)
Optimize conversion rate, average order value, and repurchase rate, and overall customer experience
Taiwan Brand Acquisition & Incubation
Identify high‑potential Taiwanese brands and trending products opportunities
Lead partnership negotiations and support product onboarding into the Japan market
Provide operational guidance to help brands scale and transition into independent Rakuten Japan stores
Product Development & Japan Market Planning
Analyze Japan market trends, consumer needs, and category insights
Plan hero products and thematic campaigns (seasonal, festive, or trend‑driven) for the Taiwan Direct
Strengthen and promote the “Taiwan Good Products” brand positioning
Rakuten Ichiba Japan Platform Operations Management
Be familiar with Rakuten Ichiba Japan rules and tools (campaigns, ads, SEO, review management)
Manage product listings, page optimization, and promotional strategies
Communicate and collaborate regularly with Rakuten Ichiba Japan platform stakeholders
Cross‑Border Logistics & Operations Coordination
Coordinate with logistics teams and internal/external partners
Manage cross‑border costs, delivery performance, and regulatory compliance.
Ensure a smooth and consistent customer experience.
Requirements:
Proficiency in Japanese and Mandarin (frequent communication with teams in Japan and Taiwan). Fluency in English is a plus.
3+ years of experience in e-commerce or cross-border e-commerce
Practical experience in market operations, preferably related to the Japan market
Strong data analysis skills, including interpreting metrics such as conversion rate, ROI, and other performance indicators.
Demonstrates an owner mindset, with strong accountability for business outcomes.
Good to have:
Experience operating stores on Rakuten Ichiba Japan
Proven success in leading brands into the Japan market
Experience in brand operations, merchandising, or product planning.
Familiarity with any of the following categories:
Food & Beverages
Daily Essentials
Consumer Electronics (3C)
Rakuten Asia Pte. Ltd. builds and manages a robust advertising and loyalty product ecosystem for Rakuten Group that enhances user engagement across e-commerce, fintech, and communications. By focusing on product strategy, development, and data management, we cater to the diverse needs of our extensive member base throughout Asia.