Sitecore
Demand Generation Manager
TLDR
Own integrated, full-funnel demand-gen campaigns across key buyer journeys to drive pipeline growth and cross-functional alignment.
Hybrid position - Salem, NH
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic.
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com
About the Role:
As a Demand Generation Manager, you’ll play a critical role in driving pipeline growth through strategic, audience-first campaigns. You will lead integrated, full-funnel campaign strategies from planning through execution — working across product marketing, content, SDRs, sales, and digital to create high-impact campaigns that drive measurable results.
This is an ideal role for someone who thrives in a fast-paced environment, enjoys solving complex campaign challenges, and wants to work on high-visibility initiatives across the buyer journey. If you're passionate about growth marketing, data-driven execution, and storytelling that drives action — we want to hear from you.
What You’ll Do:
- Own the strategy and execution of integrated campaigns across key buyer journeys, targeting both net-new and install base audiences.
- Translate high-level GTM priorities into actionable campaign plans — including content strategy, segmentation, offer creation, nurture, and follow-up motions.
- Develop clear, measurable campaign goals that ladder up to pipeline creation, opportunity influence, and revenue growth.
- Partner with content strategy and product marketing to refine messaging frameworks and ensure alignment across personas, segments, and funnel stages.
- Lead campaign syncs, drive alignment across functions (sales, SDRs, digital, content, regional teams), and ensure flawless execution.
- Own campaign performance reporting and make data-driven decisions to optimize engagement and conversion.
- Contribute to innovation across marketing execution — testing new tactics, channels, or messaging to improve impact.
- Champion audience insights, using tools like 6sense, LinkedIn, and CRM data to inform targeting and messaging strategies.
What You Need to Succeed:
- 3-5 years in growth, demand generation, or integrated marketing roles at a B2B SaaS or technology company.
- Proven experience leading full-funnel campaigns — from strategic planning to execution and reporting.
- Deep understanding of how to segment and engage complex audiences across different funnel stages.
- Strong cross-functional leadership and project management skills; ability to navigate ambiguity and drive alignment.
- Excellent communicator with the ability to craft compelling messaging and clearly articulate campaign impact.
- Familiarity with marketing technology tools such as 6sense, Marketo, Salesforce, and/or marketing AI tools.
- Passion for marketing to marketers — and a mindset of continuous learning, testing, and optimization.
Additional Skills That Could Set You Apart:
- Experience supporting campaigns at a B2B SaaS organization.
- Hands-on experience using GenAI or automation tools to improve campaign performance or reduce lift.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
Compensation details: the base salary for this role ranges from $90k to $120k, plus a 15% bonus structure
Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees’ well-being, and a number of voluntary benefits to choose from available upon date of hire.
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Benefits
Equity Compensation
a 401(k) retirement plan with company matching contributions
Health Insurance
company-paid disability insurance (short-term & long-term coverage) and life insurance
voluntary benefits
voluntary benefits to choose from available upon date of hire
Paid Parental Leave
fully paid parental leave for new parents
Paid Time Off
generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days)
Wellness Stipend
Employee Assistance Program supporting employees’ well-being
Sitecore delivers a powerful digital experience platform that integrates content, commerce, and data, allowing brands to create personalized and adaptive customer interactions. Designed for global leaders, our software helps iconic brands engage with their audiences in meaningful ways, helping to foster lifelong customer relationships.
- Founded
- Founded 2001
- Employees
- 500+ employees
- Industry
- Internet Software & Services
Demand Generation Manager