Digital Marketing Lead

As a Digital Marketing Lead, you will contribute to the planning and execution of digital marketing activities that support brand awareness, engagement, and demand generation. This role involves working with cross-functional teams to create content, manage digital channels, and support marketing initiatives.

What You’ll Do

Marketing & Campaign Support

• Contribute to digital marketing campaigns, including content creation and distribution
• Support demand generation activities in collaboration with sales and marketing teams
• Assist in preparing promotional materials, presentations, and events

Content & Channels

• Create and publish content for digital channels such as LinkedIn, websites, and newsletters
• Support development of product-related content in collaboration with internal teams
• Help maintain consistency and quality across marketing communications

Platforms & Tools

• Support the maintenance and use of marketing platforms such as HubSpot, LinkedIn, and WordPress
• Maintain and update contact databases and marketing assets
• Assist with website updates, including content management and SEO improvements

Market Insights & Analytics

• Conduct market research and support analysis of marketing data and performance
• Use analytics tools to track engagement and campaign effectiveness
• Contribute to reporting and insights to inform future activities

Events & Coordination

• Support planning and coordination of trade shows, events, and webinars
• Assist with logistics and marketing materials for external engagements

What You Bring

Experience

• Experience in digital marketing, content marketing, or related roles
• Experience working with digital platforms, campaigns, or content creation
• Exposure to B2B or technology-focused marketing is helpful but not required

Skills

• Strong written and verbal communication skills
• Ability to organize tasks and manage multiple priorities
• Familiarity with digital tools such as CRM systems, analytics platforms, or marketing software
• Interest in working with technical products or concepts
• Attention to detail and a structured approach to work

Tools & Knowledge

• HubSpot or similar CRM/marketing automation tools
• LinkedIn content management and analytics
• WordPress or similar content management systems
• SEO or keyword research tools
• Microsoft Office or similar productivity tools

Qualifications

• Degree in Marketing, Business, Communications, or a related field, or equivalent experience

What Helps You Succeed

• Collaborative and team-oriented mindset
• Curiosity and willingness to learn
• Adaptability in a dynamic environment
• Ability to communicate across teams and functions