Hinge Health
Director of Growth Marketing, Acquisition
Hinge Health is building the world’s most patient-centered Digital Musculoskeletal (MSK) Clinic™. It is now the leading Digital MSK Clinic, used by four in five employers and 90% of health plans with a digital MSK solution. Hinge Health reduces MSK pain, surgeries, and opioid use by pairing advanced wearable sensors and computer vision technology with a comprehensive clinical care team of physical therapists, physicians, and board-certified health coaches. Hinge Health’s HingeConnect integrates with 750,000+ in-person providers and enables real-time interventions for elective MSK surgeries, driving proven medical claims reduction. Available to millions of members, Hinge Health is widely trusted by leading organizations, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, State of New Jersey, US Foods, and Verizon. Learn more at http://www.hingehealth.com.
We are looking for a Director of Growth Marketing to expand our product’s reach and lead our new user acquisition team. This leader will be responsible for all of our B2C acquisition channels and growing a world-class team of Growth Marketers. Your team of experienced growth marketers who will test hypotheses quickly when venturing into new opportunity areas and use optimization to improve existing channels. This role reports directly into our VP of Growth.
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WHAT YOU'LL ACCOMPLISH
- Lead a highly skilled team of channel and strategic specialists to drive business growth while mentoring and elevating their work. Develop an organization that can scalably execute its strategies and amplify our message in different industries/clients
- Set quarterly and annual acquisition goals and budgets for the organization, ensuring YoY growth. Manage and report on progress to the leadership on an ongoing basis
- Oversee marketing campaigns using owned, paid, and earned acquisition channels to reach potential users in all of our clients. Work with analytics to perform campaign management, tracking and measurement of all conversion-based campaigns.
- Ship world-class acquisition marketing campaigns, working cross-functionally with creative, customer success, product, and analytics to deliver on company goals. Your team will develop and launch targeted and personalized campaigns
- Run experiments and A/B tests that not only get results but help us learn more about what does and doesn’t work in reaching specific demographics
- Scale entirely new channels that generate user sign-ups, particularly in our hardest-to-reach demographics that don’t always respond to digital marketing
- Optimize our existing channels, from email to referrals, so that we’re maximizing the efficiency of our channels
WHAT WE'RE LOOKING FOR
- 10+ years of B2C acquisition marketing with deep experience across paid, owned, and earned channels. Previous experience managing a team and managing goals at the C-suite level
- Deep experience on a cross-functional growth team including creative, product, engineering, customer success
- Excellent marketing skills and techniques, particularly around customer research, segmentation, brief writing, creative development, experimentation, campaign performance analysis, iteration/optimization, budget management, and vision/strategy
- An experimental mindset: Analytical with a desire to launch, learn, and iterate to continually improve programs
- Passion for our mission: a personal connection to MSK issues or a track-record of mission-driven work
WHAT SHAPES OUR COMPANY
- Trust: We trust our teammates to always act in the team and company’s best interest.
- Hustle: We’re creative, we’re unrelenting, we find a way.
- Effective communication: We’re prompt and concise.
- Learn-it-all (vs know-it-all): We’re always willing to learn.
- Frugal: We don’t waste money and especially not time.
WHAT YOU'LL LOVE ABOUT US
- Competitive compensation with meaningful equity
- Medical, Dental, Vision, Disability and Life Insurance (We cover 100% of your premium and 75% for your dependents)
- Flexible PTO
- FSA/HSA accounts
- Family & fertility benefit through Maven Clinic
- 401K match
- 3 months paid parental leave
- Professional Development budget
- Monthly wellness benefit
- Generous mental health stipend
- Noise-cancelling headphones
- Work from home policy
- Opportunity to join a fantastically talented, diverse, and passionate team at a pivotal time in the company’s lifecycle
If you're interested - we'd love to hear from you. No recruiters, please.
Hinge Health is proud to be an Equal Employment Opportunity and Affirmative Action employer.
We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Hinge Health is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you feel you need assistance or an accommodation due to a disability, please let us know by reaching out to your Recruiter and we'll work with our accommodations team to evaluate your request.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Hinge Health is an E-verify employer
The only solution that meets members where they are at every stage of the musculoskeletal care continuum: prevention, acute, chronic, and pre/post-surgery.
- Founded
- Founded 2015
- Employees
- 201-500 employees
- Industry
- Health Care Providers & Services
- Total raised
- $130M raised
Director of Growth Marketing