Director of Marketing (SF/LA/NYC)

About Gantri is building the digital manufacturer for design. We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system. We are entering a defining moment: the launch of Gantri Wireless — a new category of battery-powered, design-forward lighting powered by our proprietary Gantri Helia technology. At the same time, we are scaling Gantri Made, our manufacturing platform for brands and trade partners. We believe design companies of the future will win not just through products, but through story, systems, and cultural relevance. This role will shape how Gantri reaches the world.   Role We are hiring a Director of Marketing to define and scale Gantri’s market presence as we evolve from a design-led DTC company into the digital manufacturer for design. This role sits at the intersection of brand strategy, integrated marketing, storytelling, and execution. You will shape the narrative, orchestrate launches, direct agencies and partners, and build the systems that translate attention into awareness, momentum, and long-term brand equity. This is not a pure creative role, growth role, or project management role. We are looking for someone who combines art and operations — someone with the taste to define how the story should be told and the operating discipline to ensure it shows up consistently across channels. You will work closely with Product, Sales, Creative, and external partners to make Gantri feel coherent, premium, and culturally relevant. This role reports directly to the CEO. Responsibilities

Brand positioning & narrative

Define and evolve Gantri’s positioning as we scale Gantri Made and launch Gantri Wireless

Build a clear messaging architecture across:

Consumer

Trade / specification

Brand partners

Translate technology and manufacturing innovation into emotionally resonant stories

Create repeatable brand systems and messaging frameworks

Integrated marketing leadership

Own Gantri’s integrated marketing strategy across content, social, partnerships, web, launches, and agency execution

Ensure all channels reinforce a unified narrative

Define marketing operating rhythms and campaign systems

Build brand momentum through consistency, sequencing, and execution quality

Establish KPIs across both brand and business outcomes

Launches & Market Activation

Lead brand and go-to-market strategy for launches and strategic initiatives

Partner with Creative and Product to create launch narratives and experiences

Build repeatable frameworks for launches, drops, partnerships, and campaign moments

Ensure launches feel premium, intentional, and culturally relevant

Partnerships, influence & cultural relevance

Develop partnerships with designers, collaborators, and tastemakers

Shape Gantri’s presence across design events, trade shows, and industry moments

Direct PR strategy and thought leadership efforts

Guide influencer strategy to maintain consistency across channels

Agency & Cross-functional leadership

Lead and direct agency partners across performance, PR, and creative

Translate strategy into briefs, campaigns, and execution plans

Partner closely with:

Creative Director

Sales

Product

Agency partners

Ensure all customer and partner touchpoints reinforce a shared story

Requirements

8–12+ years across brand marketing, integrated marketing, brand strategy, creative strategy, or related disciplines

Experience either:

Building and scaling a design-forward consumer brand, OR

Leading brand strategy / integrated marketing work at a top-tier agency (Red Antler, Collins, Instrument, Wolff Olins, Partners & Spade, Basic/DEPT, Huge, Decade, Playlab, Manual, etc.) with meaningful ownership

Strong preference for candidates who combine agency and in-house experience

Proven track record helping brands grow through periods of change or category expansion

Experience leading launches and integrated campaigns across multiple channels

Experience managing and directing external agencies and partners

Strong strategic thinking and positioning ability

Strong creative judgment and high standards for execution

Ability to connect storytelling with measurable outcomes

Comfort operating with ambiguity and building systems from scratch

Strong operator with bias toward shipping

Comfortable in founder-led environments

Experience with physical products preferred

What Success Looks Like Why Gantri

Join a company reimagining manufacturing and empowering the next generation of designers and design brands.

Be part of a high-impact, design-driven organization creating a new industry.

Lead design across both digital and physical experiences in a fast-growing, purpose-driven environment.

Competitive salary, equity, and benefits.

Benefits

Competitive salary and equity

Medical, dental and vision insurance

401k

Paid vacation days and paid holidays

Access to 3D printers for your personal projects

Monthly team lunches

And much more