Director, Performance Marketing
Burrow is seeking a Director, Performance Marketing to join our Marketing team. We are continuing a period of rapid product line and category expansion and need someone to lead the evolution of our performance marketing strategy to match our transition to a multi-product company with aggressive growth targets for each individual product category. This must be balanced with the need to achieve efficient growth for the overall business. Reporting to the VP, Marketing, the Director, Performance Marketing will play a pivotal role in advancing our digital marketing strategy and execution.
Responsibilities
- Scale paid channels: Lead the strategic scaling and optimization of Paid Search and Paid Social, while efficiently and effectively managing a $20M+ budget to exceed our performance targets.
- Drive marketing innovation: Guide the analysis and optimization of digital marketing channels across our portfolio, including creative testing, landing page optimization, targeting, and bid strategy optimization.
- Analyze and report: Analyze large volumes of data to build and maintain weekly granular performance reporting; draw out concrete insights and communicate these results to non-experts.
- Systems junkie: Expert in Excel, resourceful in mining systems to unearth critical insights, helping us implement our new marketing tech stack.
- Product and market expansion: Develop and roll-out strategy for new product launches, as we continue to expand Burrow throughout the home. Work with the Canadian market lead to roll out marketing support plans.
- Cross-functional collaboration: Partner with digital product, engineering, and creative teams to drive innovation.
- Develop team: Manage and mentor Performance Marketing Manager and Performance Marketing Associate; hire new team members as necessary to support scaling goals.
- Continuous improvement mindset: Always strive to beat benchmarks, pushing Burrow into new frontiers.
Meet Burrow. We make clever, uncompromising furniture and other nice things fit for modern life at home. From our comfortable, customizable sofas, sectionals, loveseats, and armchairs to our fashionable, functional rugs and tables, and five unique coll...
- Founded
- Founded 2016
- Employees
- 51-200 employees
- Industry
- Consumer Discretionary
- Total raised
- $54M raised