Director, Performance Marketing

About Iru   Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.   Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Cursor, Vercel, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction. The Opportunity   As Iru's Director, Performance Marketing, you own paid media strategy and execution across all digital channels, directly accountable for pipeline generation. Your mandate is to build a durable, efficient paid media engine that consistently delivers against aggressive pipeline targets.   You'll operate as a performance marketing leader—setting strategy, coaching your team, and delivering executive-level insights—while staying close enough to execution to ensure quality, rigor, and results. You have the attention to detail to ensure that everything from ad creative to audience targeting strategy hits world-class standards.   You'll translate product positioning and audience insights into high-performing paid campaigns, optimize spend allocation and efficiency across channels, and ensure all paid media efforts drive measurable pipeline and revenue outcomes on Iru's core paid channels—LinkedIn, Reddit, Meta, YouTube, Google Ads, CTV, and Display. What You'll Do

Lead and develop the performance marketing team, setting goals, coaching, and establishing accountability for consistent results; step in hands-on as needed during critical periods

Own paid media strategy, budget, and performance across digital channels (LinkedIn, Meta, Reddit, Google Ads, Display, YouTube, CTV), defining strategies by product and buyer segment

Translate product positioning into targeted campaign strategies and creative, partnering with Product Marketing, Brand, and Content teams for alignment

Build, test, optimize, and troubleshoot campaigns directly in ad platforms; manage experimentation across messaging, creative, targeting, and bidding

Create repeatable campaign frameworks and optimization playbooks to scale efficiency

Lead creative development and testing in collaboration with Creative teams, producing high-quality ad assets and templates

Manage forecasting, performance tracking, budget allocation, and reporting; share insights and best practices with marketing and leadership

Collaborate cross-functionally with Marketing, Sales, RevOps, and Marketing Ops on campaign execution, lead management, conversion, and attribution

What You'll Bring

6+ years in B2B performance marketing, paid media, or growth marketing, ideally in SaaS or tech

2+ years managing and developing high-performing marketing teams

Demonstrated ownership of pipeline and revenue outcomes through paid media channels

Hands-on expertise across multiple paid platforms (LinkedIn, Google Ads, Meta, Reddit, programmatic display) with ability to execute directly in-channel when needed

Strong creative instincts and proven ability to translate messaging into compelling ad concepts across static, motion, and video formats

Experience partnering with creative teams and providing clear direction to produce high-performing ad creative at scale

Strong analytical skills with proven ability to model, forecast, and optimize channel performance and ROI

Experience managing significant paid media budgets ($3M+ annually) with demonstrated efficiency improvements

Comfortable moving between strategic thinking and tactical execution—able to set direction and jump into the work