EdTech Copywriter

Position criteria:

• Strong writing/verbal communication skills
• Experience writing in a professional setting
• Motivated self-starterDeadline oriented
• Knowledge of paid and organic inbound marketing channels writing and creative requirements
• Knowledge of and email marketing technologies 
• Strong organization and collaboration skills
• Ability to simplify complex concepts and communicate them in a written format - suggestions for visual representations and creative direction are a plus

Major Responsibilities:

• Develop a variety of content in support of Lightcast Education’s growth goals, with a keen eye on the higher education buyer’s journey and perspective
• Write clear, concise, and engaging copy for a variety of paid and organic communication channels, ranging from email, social media, and integrated marketing campaigns, to slide decks, video scripts, print materials and other related collateral
• Create, edit, and proofread content that is both engaging and informative, presenting complex topics in a clear and accessible manner
• Continuously analyze and improve content to ensure it is accurate/up-to-date, effective, engaging, and optimized for search engines (SEO)
• Follow an editorial calendar to manage and prioritize multiple projects, ensuring that all deadlines are met
• Experiment with headlines, body copy, and formats in order to identify new and compelling ways to capture the attention of the target audience
• Dedicate time to understanding and staying up to date with both customers’ and the Lightcast Education team’s needs, recommending new content to address gaps in Lightcast’s current content
• Support a culture of constructive feedback, open dialogue, and collaboration to arrive at a final deliverable with a standard of excellence
• Internalize Lightcast Education product attributes and use cases in order to accurately represent in all written and verbal communications
• Follow Lightcast’s branding guidelines and act as a key steward of the company's mission and values

Skills/Abilities:

• Copywriter who can collaborate with others to develop and execute high-quality short- and long-form content for a variety of audiences and channels
• Proven ability to excel in multi-tasking with outstanding organizational skills and attention to detail
• Demonstrated ability to understand and explain complex information
• Strong project management skills, including the ability to independently manage multiple projects and complete projects to schedule
• Experience with a content management system, email marketing or marketing automation platform (HubSpot preferred), and marketing analytics preferred
• Familiarity with the higher education buyer and edtech space strongly preferred

Education and Experience:

• 1-3 years of copywriting experience in a digital marketing or marketing communications role
• Bachelor’s degree in Business Communication, Journalism, English, Advertising, Marketing, or equivalent from an accredited institution.