Email Marketing Manager, Demand Generation

Grammarly team members in this role must be based in the United States or Canada, and they must be able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

The opportunity 

Every day, tens of millions of people and 50,000 professional teams worldwide trust Grammarly’s AI and human expertise to help ideate, compose, revise, and comprehend communications. Our team members have the autonomy to take on exciting challenges in pursuit of our mission to improve lives by improving communication. Together, we’re building on more than a decade of steady growth and profitability. We’re defining the communication assistance category with our tailored service offerings: Grammarly Free, Grammarly Premium, Grammarly Business, and Grammarly for Education. Our latest product offering, GrammarlyGO, brings the power of generative AI to our users. It all begins with our team collaborating in an inclusive, values-driven, and learning-oriented environment.

We’re seeking an Email Marketing Manager to join our demand generation team to drive email strategy and execution that will help us achieve our ambitious goals. The Email Marketing Manager will drive nurture campaigns, our monthly newsletter, prospect emails, and sequences for our inbound BDR team.

As Email Marketing Manager, you will play a critical role in the revenue growth of Grammarly Business by developing and driving email marketing campaigns to increase qualified leads that convert to sales opportunities. As a strategic innovator with a strong understanding of B2B marketing, ABM, and lead generation best practices, you will bring a ‘playbook’ for both the strategy and tactics of effectively building a pipeline for the company through the email channel. 

Your impact

As an Email Marketing Manager, you will use your experience with email channels to empower people and businesses to improve their communication using Grammarly. You will report to the senior manager of content marketing. 

In this role, you will:

• Collaborate with our leaders to develop email strategies and copy that addresses the needs of prospects across buying groups throughout the marketing funnel.
• Contribute to the strategy, design, and optimization of email as a key marketing channel for communication, education, and lead generation for Grammarly Business.
• Collaborate with demand generation and content teams to develop engaging email content.
• Collaborate across marketing and sales on account prioritization and campaign plans, and in partnership with the in-house creative team, develop creative assets and email copy for lead generation, awareness-building, and account-based marketing campaigns.
• Collaborate with Demand Gen managers to drive the execution of third-party email campaigns.
• Collaborate with the demand generation team to establish a series of ‘plays’ or motions, with associated triggers, workflows, and accountability, for generating opportunities with prospects.
• Partner with the marketing operations team on email operations such as segmentation, setup, automation, and reporting.
• Manage email calendar to ensure campaigns are tested, approved, and scheduled on time.
• Oversee QA and A/B testing for email creative, subject lines, date/time, list segments, etc.
• Utilize data-driven insights to optimize email campaign programs and track success metrics continuously.
• Interface and drive engagement with a wide variety of internal and external partners, including lifecycle marketing, acquisition, analytics, marketing ops, product marketing, and sales.

We’re looking for someone who

• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based.
• Is proficient with marketing automation and CRM software, preferably Pardot and Salesforce.
• Is a master of the sales funnel and knows how to employ effective messaging at different stages.
• Has excellent interpersonal, written, and oral communication skills.
• Knows how to capture attention and drive conversion through the email channel for B2B audiences.
• Thrives in a fast-paced work environment and has the ability to multi-task without missing deadlines or sacrificing quality.
• Leverages insights to inform content strategy, positioning, and messaging.
• Responds quickly to unexpected changes and shifts priorities as business strategies shift. Can reprioritize work and projects as necessary.
• Builds strong, positive working relationships across different cross-functional teams. Knows how to make others feel included and build buy-in. Can have a creative conversation with a designer and a business-outcomes-focused conversation with a product marketer. Shares results and project updates early and often.
• Has hands-on experience managing email campaigns and delivery. 
• Has experience working with data partners and list filtering.
• Has the ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices.
• Has a solid understanding of web analytics tools and email metrics, benchmarks, and KPIs.

Support for you, professionally and personally

• Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback.
• A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs. 

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days 
• Home office stipends
• Caregiver and pet care stipends
• Wellness stipends
• Admission discounts
• Learning and development opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region’s cost of labor index. For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information. 

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

Please note that EEOC is optional and specific to US-based candidates.

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