EMEA Distributor & Retail Marketing Manager
Everyone Comfortable in Their Own Shoes
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
Our EMEA-LATAM EHQ in Hoofddorp is looking for a EMEA Distributor & Retail Sr. Manager.
The EMEA Distributor & Retail Marketing Manager is a key role in the EMEA Marketing team aiming at activating our distributor and Retail network. The role is the main point of contact with the distributor teams sitting in the markets. She/he is responsible to co-develop impactful local Marketing plans aligned with Global strategy and meeting local needs. She/he manages the EMEA Retail Marketing Specialist whose role is the support retail doors from direct markets as well as distributors.
The EMEA distributor markets are composed of 70+ countries managed by 20 Distributor partners in Europe (Italy, Spain, Poland, Czech Republic, Greece, Turkey…), Middle East (UAE, KSA, Kuwait, Lebanon, Israel…) and Africa (Egypt, South Africa, Nigeria, Tanzania, Kenya, Mauritius…)
What will you do?
Key Accountability 1: Support growth of Distributor markets by developing impactful local Marketing plans
- Works closely with local distributors teams to develop localized Marketing plans
- Ensures local plans are aligned with Global Marketing strategy
- Identifies brand opportunities in local distributor markets
- Checks that execution of local Marketing activations are on brand and according to agreed seasonal marketing plan
- Shares seasonal reports and best practices
Key Accountability 2: Collaborate with EMEA Marketing functional teams
- Receives GTM tools from Integrated Marketing team and distributes them to distributors in a timely manner
- Collects needs from local markets and briefs EMEA Integrated Marketing team for any material to be developed
- Informs EMEA Integrated Marketing team on relevant local Marketing moments
- Liaises with EMEA Communications & Social teams for local support
Key Accountability 3: Support Retail network in direct markets
- Develops seasonal retail Marketing plan
- Shares with malls Communications and Marketing tools
- Ensures that Marketing activations are executed according to brand guidelines
Key Accountability 4: Manage Distributor & Retail Marketing Specialists
- Coaches and develops the EU Distributor Specialist & MEA Sr. Distributor & Retail Specialist
Who are you?
Minimum Education:
- Minimum Bachelor's degree in marketing, ideally a Masters in Marketing
Minimum Experience:
- Has min 6 years of full-time experience in Marketing with an international brand that operates in multiple channels
- Fashion/Footwear industry experience is a strong plus
- International experience
Knowledge, Skills & Abilities:
- Strategic thinking: can clearly see the big picture
- Able to quickly identify opportunities
- Agile
- Proactive
- Strong communication abilities, written and verbal
- Strong leader communicating clear vision and capable of influencing across departments
- Highly-organized and detail-oriented, with a strong ability to prioritize and manage multiple projects simultaneously in a fast-paced environment
- Solutions oriented, natural problem solver
- Comfortable in a multicultural environment
Travel Requirements:
- Market visits in key countries
What do we offer?
- A job within a unique and fast-growing global brand.
- 40 hours per week, in-office and remote combined, a fair salary, good pension arrangement and a bonus opportunity.
- Fun workplace, innovating working environment.
- 25 paid holidays.
- 50% discount on the most comfortable shoes in the world.
- A healthy work environment with discount on your gym membership.
- Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day.
- And so much more!
Sounds pretty amazing right? Well, what are you waiting for?!