Events and Community Manager

The Role

We’re looking for an Events & Community Manager to bring the Vale experience to life both offline and online. This is a highly creative, highly organized role for someone who loves building moments, curating energy, and growing in-person and social communities.

You’ll own our events program end-to-end and help shape how our brand shows up everywhere from the Instagram comments to the Matcha Bar pop-ups.

This role sits on the Marketing Team and reports directly to the Head of Brand.

What You’ll Do

Events (Core Focus)

• Plan and execute 3+ events per month from concept to completion
• Develop creative, on-brand event concepts that drive buzz and attendance
• Own all logistics: partnerships, vendors, timelines, staffing, and execution
• Collaborate closely with our matcha bar and café team to ensure seamless, high-quality experiences
• Track performance and continuously improve events based on insights

Community Building

• Build and nurture a strong Vale community of regulars, creators, and fans
• Manage relationships with influencers, collaborators, and event attendees
• Develop community-first initiatives that deepen loyalty and engagement
• Be the voice and face of Vale at events and within our network

Social & Content

• Engage with our audience—DMs, comments, and community interactions
• Work with our social media team to translate real-world experiences into compelling digital storytelling

Who You Are

• 2+ years of hands-on event experience and a natural relationship builder
• A creative thinker with strong taste and a sharp eye for culture
• Highly organized and detail-oriented–you can juggle multiple events at once
• You don’t just execute, you understand why it works
• Comfortable both behind the scenes and front-of-house
• Experienced in events, community, or brand marketing (startup or hospitality a plus)
• Passionate about food, beverage, wellness, or culture

What Success Looks Like

• Events that are full, memorable, and distinctly “Vale”
• A growing, engaged community that shows up again and again
• Strong partnerships with creators and collaborators
• Connecting the lines between our online community and IRL community