Events Manager, EMEA

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 

About the role

As a Field Marketing Manager, you will manage and own our pipeline-generating and pipeline-accelerating field programs. Partnering with the Sales and the broader Marketing team, you’ll be the owner of all internally hosted and externally sponsored virtual and in-person events, and not limited to webinars, trade shows, conferences, local and regional events, and other pipeline-generating events. You will align closely with sales to define and scale programs that will drive new business and increase customer expansion.

What you’ll do:

• Own the Events and Field Marketing Strategy in EMEA - work collaboratively across marketing and sales leadership to establish the strategy of our Field Marketing efforts in each region, including goals alignment, channels, and tactics that will drive the agreed upon pipeline and revenue goals
• Own the Field Marketing Calendar - establish the events and field marketing calendar nationally of all priority activities across virtual and live engagements, including sponsored (industry conferences, trade shows)
• Ideate, plan and execute end-to-end event management  - manage event execution across both digital and live activations, including management of technology, vendors, and on-site activation for live events
• Drive Demand and Pipeline - drive meaningful opportunity creation and pipeline acceleration with each event / activation in close collaboration with Sales Leadership
• Build Customer Love - engage directly with our customers to bring them into events and amplify their voices on the work they are doing with 

If you have some or all of the following, please apply:

• 3+ years of events or field marketing experience in B2B technology sector, ideally SaaS
• Experience with large enterprise buyers (5K+ employees), ideally in HR and Talent 
• Experience crafting, implementing, and leading events and field marketing initiatives in support of B2B demand generation and pipeline creation and ability to independently pull reporting on program performance to drive business decision (Experience using Salesforce)
• Deep experience organizing and executing both digital and in-person events (including Trade Shows and Conferences, Executive Roundtables, etc)
• Comfort with a start-up environment that requires agility and the ability to adapt and evolve as needs arise
• Exceptional communication skills and ability to present and sell your ideas, create coalition, and build support
• Ability to run multiple projects, identify risks and opportunities along with outstanding skills to consistently set and meet deadlines, prioritize or re-prioritize, and efficiently engage resources
• Management experience leading both internal resources and external vendors in the execution of events
• Proven track record of managing an enterprise working budget
• Travel for on-site and live events nationally as restrictions open up

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

• Access to BetterUp coaching; one for you and one for a friend or family member 
• A competitive compensation plan with opportunity for advancement
• Flexible paid time off
• Per year: 
• All federal/statutory holidays observed
• 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks 
• Year-round charitable contribution of your choice on behalf of BetterUp

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $93,050 – $157,950.

If you live in New York, the base salary range for this role is: 

$105,300 – $157,950 : New York City

$99,100 – $148,650 : Nassau, Newburgh

$93,050 – $139,550 : Albany, Buffalo, Rochester, Syracuse

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