Events & Marketing Coordinator

Who We Are Arootah is an early-stage advisory and coaching firm specializing in Alternative Investment & Family Office Advisory, Executive & Leadership Coaching, and Talent Acquisition & Development. Founded by Rich Bello, co-founder and former COO of Blue Ridge Capital, Arootah leverages deep industry expertise to drive peak performance for executives, teams, and firms across the alternative investments landscape.   Our Services Include: Advising alternative investment managers with operations, due diligence, compliance, business development, and marketing strategies Providing fractional expert advisors in key operational areas for emerging and established investment firms Offering executive, life, health, and career coaching for individuals Delivering talent acquisition and leadership development solutions Developing SaaS applications for enterprise and consumer use   Who We Need  We are seeking an Events & Marketing Coordinator to play a key role in driving attendance, building brand visibility, and executing high-impact events. In this role, you will coordinate both in-person and virtual events, manage promotional campaigns across multiple channels, and support senior leadership on strategic initiatives. Your mission is to get the right people in the room—leveraging social media, influencer marketing, and integrated campaigns to amplify our events and brand presence. If you thrive at the intersection of project management, creative marketing, and event execution and enjoy turning ideas into experiences, this role is for you.  What You’ll Do

Social Media & Event Promotion

Develop and execute social media campaigns to build awareness and maximize event attendance across LinkedIn, Instagram, and other platforms 

Partner with influencers, creators, and strategic accounts to extend event reach and credibility 

Collaborate with the social media team to create engaging content (posts, stories, reels, videos, graphics) tied to key event dates 

Track performance and optimize campaigns to convert engagement into registrations and attendance 

Event Planning & Logistics 

Coordinate logistics for virtual and in-person events including venue selection, scheduling, hotel/travel, vendor management, and run-of-show 

Prepare event collateral including speaker briefs, signage, decks, branded materials, and printed/produced items 

Collaborate with sales and marketing teams for targeted outreach to clients, prospects, VIPs, and speakers 

Capture event content (photos, video, testimonials) for repurposing into post-event campaigns 

Marketing & CRM Operations 

Support post-event lead management and follow-up coordination in HubSpot 

Draft copy and coordinate outbound campaigns (newsletters, invites, sequences) to drive attendance and nurture leads 

Manage HubSpot CRM records: ensure accurate tagging, pipeline tracking, and lead handoffs 

Deliver reports on campaign performance, engagement, and attendance impact 

Contribute to integrated marketing campaigns that build brand visibility and drive participation 

Maintain workflows and task boards in ClickUp 

C-Suite & Strategic Project Support 

Partner with the Chief of Staff, CMO, and Global Director of Revenue Strategy & Growth on cross-functional projects 

Capture meeting notes, manage follow-ups, and track accountability across teams 

Maintain organization of SharePoint, ClickUp, and dashboards for project visibility 

Provide ad hoc support for executive initiatives 

What You Bring

2–4 years of experience in event coordination and marketing, with proven social media campaign management 

Demonstrated success executing end-to-end event logistics and promotional campaigns 

Strong organizational and project management skills with the ability to juggle competing priorities 

Proficiency with HubSpot CRM (or similar) including reporting and lead management 

Familiarity with tools such as ClickUp, Canva or Adobe, and scheduling platforms 

NYC area availability for in-person events and vendor coordination 

Experience in finance, wellness, or startups 

Experience with printing and shipping logistics for event materials 

Background in influencer partnerships or creator collaborations 

A track record of growing engagement and attendance through integrated marketing campaigns 

Perks With Us

Work for a well-funded disruptor in the wellness and peak performance space 

Autonomy in your work and flexibility through a remote-first culture 

A high-performance, growth-oriented team focused on continuous improvement 

Access to our Digital Wellness Center, including webinars, seminars, and curated tools