Graphic Designer

As a graphic designer on our team, you will be counted on to create designs that engage and convert audiences into first-time and eventual repeat customers. This means your design choices, style of graphics and how everything comes together should connect with and persuade the target audience we’re going for.

While design can be subjective, results are not.

If you are a Graphic designer who believes that good marketing and getting audiences to take key actions from your designs are fundamental to design work, this could be the perfect opportunity for you!"

About Maneuver Marketing

Maneuver Marketing is a holding company based in Singapore. We are not an Agency.

We own a health & wellness e-commerce brand that in just 4 years, has quietly gone from zero to $100M+ in annual revenue. We have built this brand from the ground up with the support of a close-knit team that's like family. And despite our early achievements, we are still far from our goals and ambitions.

Key role & responsibilities

Researching Design

• Studying target market psychology (desires, motivations, pains, fears etc)
• Understanding our products (ingredient benefits, advantages over competitors, unique differentiation etc)
• Referencing competitors (their design hooks, concepts, styles and trends leveraging)
• Finding good Hooks (a good design hook grabs attention from the beginning)
• Consolidating research to build a swipe file for reference

Designing For Conversions

• Application of persuasive elements (scroll stoppers, social proof, guarantees etc) into overall design, while maintaining a polished aesthetic that follows brand guidelines
• Collaborate with writers to create new banners, ads and/or landing pages that stop the scroll and convert audiences into customers
• Documenting and templatizing winning graphics so we can recreate successful concepts/ formats and spark new ideas amongst the team
• Improve performance of winning ads (variations, optimizations, split tests either through animations, new visual hooks or even 3D renders)
• Ad-hoc design tasks/projects (product labels, product graphics, icons and logos etc)
• Collaborate with creative strategist on how to improve campaign results

Work arrangement

This is a full-time position.

Official working hours: 10am - 7pm (SGT GMT+8), Monday - Friday

Requirements

Type Of Talents We’re Looking To Work With

Mindset:

• Strong desire to learn and apply skills to grow with a result-driven team
• Looking to grow for the long term if there is a good fit (3-5 years)
• Wants to achieve mastery in their craft, obsession with advertising and performance-driven marketing
• Resilient with the ability to handle pressure - Having a never give up attitude and the ability to extract learning points from failures
• Growth-focused, self-motivated, independent in learning with an open and curious mind

Technical skills:

• Strong design thinking skills (Clarify, Ideate, Develop, Implement)
• Must be fluent in Photoshop, Adobe Illustrator, After Effects, Premiere Pro
• Able to combine strong, relevant aesthetics (suited to our target market) with direct response elements
• Understanding of “scroll stopping” concepts (creating designs that grab attention immediately)

Soft skills:

• High level of ownership of the output and performance of your designs (If it’s working, expand on Its success. If it’s not working, figure out why and revise it)
• Strong communication skills (written and spoken English) - able to put thoughts and ideas across logically and clearly
• Efficient and able to complete work on time with high standards
• Highly agile and adaptable - we test plenty of creatives on our paid marketing channels. You will need to be able to think on your feet, take constructive feedback, study results from the tests quickly, and execute new tests with speed and quality.
• Great team player - resourceful, able to work cohesively and contribute in a team
• Good problem-solving skills - able to think critically, navigate ambiguity, break down and solve problems in a logical and practical manner
• Meticulous - Attention to detail, ability to produce consistent quality work under pressure

Preferred Experience:

• Must have at least 2 years of experience working with performance-driven teams/campaigns
• Must have a strong portfolio of designs that have performed well for clients/brands (created for FB, IG, Tiktok and/or emails)
• Experience with creative split testing is a bonus

Portfolio references

Here are some portfolio styles that we think might be a good fit:

https://bit.ly/3LepZQx

https://bit.ly/3qG8ejv

https://bit.ly/3QJUIWW

Benefits

Why Performance-Motivated Talents Love Working With Us

• We OWN the brand(s) we create ads/campaigns for. This means we are responsible for our results and have the freedom to test new concepts that resonate with the audience - We do not work with clients
• Strong leadership with over 20 years of advertising and business growth experience - we are both people and growth-focused
• Merit-based career progression, the more value you create the faster you grow with us

If you’re interested in creating a fast-growing career as a graphic designer and meet the requirements above, this will be the perfect opportunity for you!