Mekanism
Group Brand Director
Who We Are:
We are Mekanism.
We are a fiercely entrepreneurial ad agency that blends creativity and performance to build great brands. We call this approach Soul + Science. With offices in San Francisco, New York, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab and OkCupid, among others.
Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of respect and not taking ourselves too seriously.
Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work list. Most recently, Mekanism was named Independent Agency of the Year by The Drum and a Top 10 Most Effective Independent Agency in the US by the Effie Index. We have been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.
The Role:
The Group Brand Director for Mekanism is a passionate, collaborative, outgoing, creative-oriented leader. This position within Mekanism is a key member in our SEA (open to SF and LA) office, leading a team of people and business growth for key accounts.
Key Areas of Responsibility:
Responsibilities include, but are not limited to:
Leadership:
Work with Head of Brand Mngt, CFO, COO to share and strategize on how to manage growth and overall health of the brands.
Lead the development of launch campaigns for existing and new products in partnership with ECD / CD to ensure the process is running smoothly.
Leads campaign development from beginning to end, including getting strategy and creative to A+ level in partnership with strategy and creative.
Effectively manage a large retainer scopes and resource plan for multiple campaign initiatives to be profitable
Effectively oversee multiple productions at once providing thought leadership on best practices
Build and Grow Client Relationships:
Understand brand’s business and generate new ideas to grow the account
Able to sense when a brand/account needs more attention and have a POV on how to address challenges quickly.
Lead Campaign Development - Creative Brief, Strategy Development, and Presentation:
Partner with Strategic Planning to turn our client briefs into creative opportunities
Maintain a strong presentation process with our clients, making sure all creative is presented in a compelling way.
Understand qual and quant testing processes, can talk strategy independently
Effectively Manage Team:
Foster teamwork and a constructive work environment across disciplines
Ability to recognize where staff growth and structure changes are needed to support business
Continually inspire and bring out the best in team within a fast paced environment
Contribute to New Business:
Help grow the Mekanism’s client arsenal by working on new business development and new brand onboarding as needed.
Core Requirements:
You must love creative
Must see opportunity everywhere
You should definitely have a passion for problem solving, production and relationship mgmt
You are a master of the details and take pleasure in rolling up your sleeves in the trenches when needed
You have experience working on large global brands & integrated campaigns across various media channels
No challenge is too daunting. You might not know how to do it but you figure it out.