GTM Engineering Lead
TLDR
Build and operate the intent signal stack to power outbound, using AI tools, enrichment, and experimentation to drive named-account pipeline.
Gradial is the marketing operations system of work that helps marketers and creatives move from idea to execution faster. Our platform orchestrates across martech stacks, workflows, and people to automate marketing execution, cutting execution time, so marketers focus on the work only humans can do: shaping brands, understanding customers, and creating the work that moves people.
Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here.
The Role
We’re looking for a GTM Engineer to build the systems that turn buying signals into qualified meetings. This role sits within Marketing but works across Sales, founders, and go-to-market leadership to make sure the right accounts get the right outreach at the right time. You’ll own the technical and operational engine behind intent-driven outbound, combining AI tools, enrichment workflows, experimentation, and reporting to drive pipeline from named accounts.
This is a hands-on role for someone who likes building as much as operating. You should be excited to work across tooling, data, messaging, and execution, and to treat outbound as a system that can be engineered, tested, and improved over time. The right person will combine technical fluency with strong growth instincts and clear revenue accountability.
What You’ll Own
- Build and operate the intent signal stack across website activity, paid engagement, event participation, social activity, hiring patterns, funding events, job changes, and other high-value account signals
- Surface and prioritize the highest-conviction target accounts each week with a clear view into why they matter and why now
- Design enrichment and research workflows that generate account briefs at scale, including tech stack, recent company developments, stakeholder context, and tailored outreach angles
- Own the workflow layer for scoring, routing, enrichment, and trigger-based outbound using tools like Clay, OpenAI, Claude, and other GTM automation platforms
- Build and run personalized outbound programs from founder, AE, and vertical lead inboxes so every send is timely, relevant, and tied to real account context
- Stand up a repeatable experimentation engine across messaging, hooks, channel mix, sequencing, and send patterns, then codify what works into scalable plays
- Track performance from signal to meeting to pipeline, with clear reporting on reply rates, meetings booked, SALs generated, and pipeline sourced by account, campaign, and signal source
- Partner closely with Sales to improve lead handoff, outreach timing, and account coverage across key verticals
- Kill weak campaigns quickly, double down on what converts, and continuously raise the quality of the system
What We Need
- 4+ years of experience in growth, demand generation, marketing operations, GTM engineering, growth engineering, or technical outbound in a B2B SaaS environment
- Hands-on experience building workflows with tools like Clay, LLM APIs, enrichment providers, CRM platforms, and marketing automation tools
- Strong technical fluency and comfort working across data, automation, prompt workflows, APIs, spreadsheets, and systems design
- Proven ability to turn fragmented intent signals into structured account prioritization and outbound execution
- Experience running or supporting highly personalized outbound motions for enterprise or named accounts
- Clear understanding of funnel performance, with the ability to measure and improve reply rates, meetings booked, sourced pipeline, and conversion by segment
- Strong copy and messaging instincts, especially for concise, human outbound tailored to account context
- High ownership mindset with comfort operating cross-functionally across Marketing, Sales, and leadership
- Bias for action and experimentation, with the judgment to test quickly and cut what is not working
- Ability to communicate clearly with both technical and non-technical stakeholders
Nice to Have
- Experience supporting founder-led or executive-led outbound motions
- Familiarity with enterprise marketing buyers, especially within Fortune 500 or other complex accounts
- Experience with signal-based GTM tools such as LinkedIn Sales Navigator, Common Room, 6sense, Apollo, or similar platforms
Compensation
The base salary range for this position is $170,000 to $195,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications.
In addition to base salary, this role is eligible for a performance-based bonus and equity grant.
Gradial offers a comprehensive benefits package, including medical, dental and vision insurance, 401(k) retirement plan, paid time off, paid sick leave, and other employee wellness programs.
What we offer
- Competitive salary and meaningful equity
- Comprehensive health, dental and vision coverage
- Fast-paced environment with flexibility and ownership
- Real impact, zero bureaucracy
- A front-row seat to building category-defining AI infrastructure
You'll thrive here if you...
- Learn quickly, actively seek out new challenges, and regularly reconsider “how it’s always been done.”
- Have an innate drive for being 1% better than the day before, building towards greatness.
- Embrace AI as a core tool for problem-solving, innovation, and scale.
- Show customer-obsession (internal or external), high ownership/accountability, and bias for action.
- Communicate clearly, directly, with curiosity, and assuming good intentions.
- Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo.
AI Literacy & Interviewing Tools
As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.
Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.
Benefits
Equity Compensation
meaningful equity
Flexible Work Hours
Health Insurance
medical, dental and vision insurance
401(k) retirement plan
Paid Time Off
paid sick leave
employee wellness programs
other employee wellness programs
Gradial is an AI-powered platform designed for marketers and creative teams, enabling them to accelerate their workflow from concept to execution. It automates website updates and content optimization while ensuring brand integrity, making it an essential tool for those looking to enhance their marketing efforts.
- Industry
- Internet Software & Services