Head of Growth / Marketing

If you are looking for:

• Start-up energy in a passionate team environment
• Profitable business model in a $250B+ market
• Exponential growth (5 straight quarters of 100%+ quarter over quarter growth)
• Open communication environment based on high integrity values
• Rockstar teammates

Description

Jerry.ai’s executive team is looking to add a Head of Growth / Marketing at Jerry.ai with a focus on Customer Acquisition. Jerry has consistently and profitably doubled its customer acquisition every 2 months for the past year. We need a rockstar Head of Customer Acquisition Growth / Marketing to help us scale up in channels including Paid Social, SEM, Programmatic Display, Article Marketing, Programmatic TV & Radio, and possibly Direct Mail. This role could be scoped anywhere from a Manager to Director to CMO level depending on the candidate’s prior scope of responsibility. If the role sounds exciting to you and you think you will excel in it, we’d love to talk with you.

The Ideal Candidate

You're excited to build a brand that will touch millions of people every day and make a positive difference in their lives through meaningful savings (our customers save on average $887/year). You increasingly run your life from your smartphone, and you're familiar with efforts required to make a mobile signup experience and mobile app stand out from the noise. You're excited to reach a broad market of over 150m target customers with a variety of different marketing approaches. While you are comfortable working with agencies to explore new channels, you ultimately like to bring things in house to have full control. While you like to initially implement campaigns in new channels to fully understand them and create efficient processes, you enjoy or are excited about the prospect of hiring, managing and developing other marketers to own different channels as we scale.

Responsibilities

• Lead the marketing strategy, positioning and development of key messaging that defines Jerry.ai in the minds of consumers and business partners
• Develop and lead all marketing functions with a particular focus on User Acquisition including campaign management, AB Testing, and our in house video and content production team
• Create all marketing plans, initiatives, timetables, and follow them through to implementation
• Work with the Product team to develop any tools and reports you need to effectively manage and scale customer acquisition
• Build marketing processes and analytics and evolve the marketing team
• Recruit, hire, motivate, mentor and develop a team of world class marketers

Requirements

• At least 6+ years of experience in mobile and/or internet marketing
• Prior experience as a CMO/VP/Director/Manager of Marketing with a successful mobile/internet company, startup experience preferred
• Experience marketing a consumer software product or service and acquiring hundreds of thousands to millions of users with a largely in-house team
• Strategic thinker that has the ability to build innovative marketing campaigns, combined with the tactical ability to execute
• Analytical and data driven
• Proven success hiring and developing a leading team of marketing professionals

A Bit About Our Company And Culture

Jerry.ai is building an intelligent advisor for managing the two most expensive assets most people own our cars and our homes. We operate at a fast pace, work hard, and love to have fun!

In addition to being profitable and on an exponential growth curve, we are 100% committed to making a fantastic work environment:

• Located steps from California Avenue in Palo Alto, two blocks from the Caltrain station
• Frequent team lunches and other celebrations
• Competitive compensation including equity options

About Jerry.ai

Jerry.ai is an AI powered personal concierge for your car and home. Our mission is to make all aspects of car & home ownership hassle-free and effortless. We started with car insurance and have built a magical experience for saving money on insurance. Since our launch 15 months ago, we have been growing very fast (doubling revenue every quarter) and our users love the product (rating 4.5 in the app store).

Jerry.ai is founded by serial entrepreneurs who previously built and scaled YourMechanic (“Uber for car repair”). We are based in Silicon Valley and have multiple offices in the US and Canada. We are backed by Y-Combinator, SV Angel, Funders Club, and many other prominent Silicon Valley Investors.