Head of Marketing France & Benelux

What you'll do

• Provide strong leadership to the team, articulate a vision of growth for the region, and develop Spotify’s consumer-centric marketing strategy, plans and execution
• Deliver focused, attributable, large scale coordinated marketing programs to accelerate capture of addressable market
• Provide counsel to the leadership team and cross-functional partners on the market landscape (media and societal trends, growth opportunities, competitive landscape)
• Drive alignment, understanding and providing adoption of regional target audiences across all stakeholders
• Understand consumer demand and deliver a focused x-functional effort to identify untapped growth target audiences, informed by first and third party data; deliver outstanding content and marketing solutions through direct and partner channels
• Develop consumer marketing strategies to successfully establish our brand; driving awareness, growth and loyalty through traditional media, digital, social, partnerships and owned channels
• Use existing relationships with global and local partners to extend speed to market, reach and ongoing consumer engagement for Spotify
• Work closely with Content teams to drive the music + podcast industry agenda and ensure content priorities are aligned to our core audiences’ needs as well as Business Development and Brand Partnerships to drive cultural relevance and user interest
• Handle the marketing budget to ensure marketing programs carried out are fully optimized
• Consistently champion the Spotify brand values, people values and Social Impact initiatives, acting as a role model both within the team and externally
• Coordinate relationships with the global team to execute successfully at a local level
• You'll work out of the Paris office

Who you are

• A minimum of 10 years' experience in consumer, digital media, e-commerce or entertainment marketing
• A strong leader, capable of inspiring teams, with a truly collaborative mentality
• Able to convert high-level business and marketing strategy into tangible, effective local marketing execution across channels
• Experience from a fast-growing, dynamic environment where charisma, creativity and strategic thinking are essential to this success
• Driven by return on investment and data
• End-to-end experience of the marketing process from initial briefing all the way to execution
• Highly customer obsessed and data literate. Able to interrogate market, consumer and customer data and present recommendations on market and consumer
• Comfortable influencing up and down a large organization, including at senior levels
• Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms
• Experience with managing external agency relationships