Plaid
Head of Marketing
The Head of Marketing will be responsible for all aspects of marketing and customer communications, and will report to the co-founder/CEO, Zach Perret. Areas of particular focus include product marketing, developer advocacy, press, brand, content, and demand generation. Our key constituencies this year are customers (current and potential), banks, recruits, consumers, and regulators, in that order.
What excites you
- Establishing strong communication channels with our existing and potential customers
- Building a world-class brand amongst developers, current/potential customers, banks, and consumers
- Hiring and leading an efficient and highly effective marketing function
- Being embedded within the existing go-to-market team, and serving as a bridge across multiple functions in the company including GTM, product, internal operations, and support
- Setting and reaching appropriately aggressive lead, engagement, and impact metrics
- Helping to build our first-ever consumer-facing products
What excites us
- Strong product mindset and a desire to get into the weeds of our technology
- Structured and strategic thinker, excellent at strategy, planning, and analytics
- Passionate individual who believes in the company mission and the future of fintech
- Hacker mindset, and a preference for shipping quickly and iterating
- Alignment with our core values, particularly humility and pragmatism
- An appreciation for the nerdy / quirky aspects of our culture and the ability to help drive effective internal communication
- Experience interfacing with developers and/or communicating technical products
- Background in product marketing (or product / engineering), and a healthy appreciation for the power of PR and the media
- Thoughtful leader who has successfully built high-performing teams
- Proven track record in a high-growth startup environment
- Experience building a consumer brand is preferable, though not essential
- Deep understanding of a land-and-expand growth strategy and the ability to make our existing customers our biggest Plaidvocates
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Plaid empowers financial transformation by connecting financial accounts to apps and services, enabling millions to live healthier financial lives. Their platform collaborates with thousands of companies, including popular names like Venmo and SoFi, and spans over 12,000 financial institutions across North America and Europe.
- Employees
- 11-50 employees
- Industry
- Internet Software & Services
- Total raised
- $15M raised
Head of Human Resources